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You’re missing out on a golden marketing nugget if your business doesn’t have a tagline.
essentially short text that provides clarity for your brand, the current campaign, or to connect to metadata on social media.
also known as slogans that can be used to make market your brand, product, or service.
My company name is Stupendous Copy.
Alone, Stupendous Copy may be confusing to people who don’t know what copywriting is.
Also, the word “Copy” has 6 different definitions and can be a noun or a verb.
So I created a tagline to help make it clear what I do.
Do The Write Thing
Since the name of our company doesn’t imply to the layperson what I do, I decided to come up with a tagline that has the word “Write” in it.
“Do The Write Thing” is a play off of Spike Lee’s 1989 classic movie, “Do The Right Thing” that has won trophies from the Academy Awards, Golden Globes, NAACP Awards, and many more.
The premise of the movie is other races’ own properties in predominately African-American neighborhoods that are profitability because of the people in the community, yet they don’t do anything to appeal or help out the community. Since causes a huge brawl between everybody and at the end of it, a neighborhood legend is killed.
To me, the moral of the story is to own a business so you can empower yourself and the community.
I also create a whole campaign around the tagline, where I used the phrase to apologize to his family and friends and promised to “Do The Write Thing” by starting Stupendous Copy.
The campaign was used to jumpstart the launch of Stupendous Copy.