A Digital Marketing Fact: No One Cares About Your Product
When writing content remember the audience (your potential clients) has problems that need to be solved.
No one cares about your product, they only care about themselves and how your product can help them solve their problems.
Everyone’s favorite subject is themselves.
The consumer what’s to know what is in it for them.
So You Should Focus On:
Focus on what they want.
Focus on what they get.
Focus on how they feel after buying.
Focus on what they will get if they take the action you want.
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