Copywriting Questionnaire

It is based on Carol Tice’s copyblogger post, and Peter Bowerman’s Discovery Questions from Back For Seconds

I send a much shorter verison to the prospects via Google Forms.


Can you define your project?

What’s the purpose of this (brochure, direct mail piece, ad, etc.)?

How will it be used?

How do you currently market your business, product, or services?

What are the main points you want to convey in this piece?

Do you have a company tagline or slogan? If not, have you considered creating one?

If money were not a factor, what would be your ideal marketing campaign?


When will the project start?

When does the project need to be completed (deadline)?


What is the budget for the project?

What is your payment method?

Working With

Who will be the editor?

What is your preferred method of communication?

What is your expectation of my availability?

Research Assistance on the Audience

May I see your existing marketing materials?

Who is the target audience? hot buttons? pain points?

 Is it the same as your target customer?

Is there any market research?

What’s important to the people in this group?

What motivates them?

How do they think?

How do they talk?

What words and language will get through to them?

What’s going on to turn their heads and get them to pay attention?

Once they pay attention, what will it take to get them to take action?

When it comes to considering a product like yours, what issues are important to this audience?

What makes your business, product, or service unique?

What do you do better than the competition?

What are your company’s short and long-term goals?

Who is your major competitor and where do you rank in the industry?

Will I be allowed to use this piece as a sample in my portfolio?


Questions for Me?

Contact Me Today for Your Digital Marketing Needs


Phone: 678- 626–7610

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