38 Ways to Create the Greatest Headlines of All-Time
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Why Do I $pend 1/2 My Time on Headlines? 4 U’s of Headlines
Why I Don’t Have a Type… of Headline
- Ask a question in the headline
- Tie-in to current events
- Create a new terminology
- Give news using the words “new,” “introduction,” or “announcing”
- Give a reader a command – tell him to do something.
- Use numbers and statistics
- Promise the reader useful information
- Highlight your offer
- Tell a story
- Make a recommendation
- State a benefit
- Make a comparison
- Use words that help the reader visualize
- Use a testimonial
- Offer a free special report, catalog, or booklet.
- State the selling proposition directly and plainly
- Arouse reader curiosity
- Promise to reveal a secret.
- Be specific
- Target a particular type of reader
- Add a time element
- Stress cost savings, discounts, or value.
- Give the reader good news.
- Offer an alternative to other products and services
- Issue a challenge
- Stress your guarantee
- State the price
- Set up a seeming contradiction
- Offer an exclusive the reader can’t get elsewhere
- Address the reader’s concern.
- Crazy as it Sounds
- Make a big promise
- Show ROI (return on investment) for the purchase of your product.
- Use a reasons-why headline
- Answer important questions about your product or service
- Stress the value of your premiums.
- Help the reader achieve a goal.
- Make a seemingly contradictory statement or promise.
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