Often clients will ask me to create a document listing compelling facts about them that could persuade an audience to buy their product/ service.
In this case, a non – profit organization I’ve worked with frequently asked to create a list of bullets points documenting how they have accomplished, so far, in their 10 years of existence.
Take a look at the path of the copywriting, starting with the finished product and ending with the idea of how it created.
Printed Verison of Bullet Points:
Copy Only Verison: