Attention Small to Medium Size Business Owners in the Healthcare Industry!
Digital marketing is the marketing of products or services using digital channels (see list below) to reach consumers. It is a very inexpensive way to market your product or service. Business owners who are successful at digital marketing see a huge return on their investment.
The goal is to turn visitors into customers or have your ads catch the attention of a prospect.
The overall key objective of digital marketing is to promote your brand through various forms of digital media.
It’s about having personal (well-written) communication that is tailored towards your audience and crafting appropriate content for the right channel.
Digital marketing allows you to measure the success of your business’s outreach efforts and allows you to see how it aligns with your S.M.A.R.T. marketing goals.
There are a lot of analytical tools out there to measure the performance of your online business strategy (the bottom line is selling your product/service).
Is your goal making sure your website ranks on search engines? Or is it to advertise online? Are you utilizing local online directions? Are your social media platforms unified?
These are questions you should ask yourself so you can change your approach depending on what channels bring in the most profit.
Understanding your customer’s online behavior should be the basis of your plan. Build on that foundation with content suitable for the channel that addresses your audience’s pain points and through the value you provide their online journey will end with your product and/or service.
Most people who provide services use social media to say “top of mind,” while someone selling a product may use an email campaign to lead a customer to their sales page.
(This blog post is an example of content marketing).
Search Engine Marketing (advertisements)
Pay- Per – Click Advertising/ Online Advertising
Radio/Television/Mobile Phone Advertising
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