The “Digital Marketing Landscape” consists of Owned/ Earned/Paid Media Ads
Think traditional advertising in print, television, radio, display, retail/channel, and direct mail translated into digital entities like email campaigns and landing pages with ads.
The most common Paid Media in the Digital Landscape is Paid Search.
Lots of control
Have to cut through the clutter
Poor response rates
This category consists of Corporate websites, Campaign microsites, Blogs, Brand communities, Facebook fan pages, Mobile Apps, Etc
No guarantee it will work
Need to establish trust
This category consists of Word of mouth, Facebook comments, Twitter (@mentions, @replies), Vine, Blogs, Forums, and Review sites.
Highest conversion rate
Lives on beyond the initial moment
Hard to measure
Can be negative
Digital Marketing is measured through technology and reporting. Statistics can be utilized through Websites, Email, Social, Apps, Paid & Natural Search
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