Digital Marketing Landscape

The “Digital Marketing Landscape” consists of Owned/ Earned/Paid Media Ads

Paid Media

Think traditional advertising in print, television, radio, display, retail/channel, and direct mail translated into digital entities like email campaigns and landing pages with ads.

The most common Paid Media in the Digital Landscape is Paid Search.

A Great Way to Reach:

General Consumers

The Benefits of Using Paid Media Are:

Immediacy

Large Scale

Lots of control

The Challenges of Using Paid Media Are:

Have to cut through the clutter

Poor response rates

Lacks credibility

Owned Media

This category consists of Corporate websites, Campaign microsites, Blogs, Brand communities, Facebook fan pages, Mobile Apps, Etc

A Great Way to Reach:

Customers

The Benefits of Using Owned Media:

Control

Cost-effective

Longevity

Versatile

Connects with a good niche audience

The Challenges of Using Owned Media:

No guarantee it will work

Need to establish trust

Scales slowly

Earned Media

This category consists of Word of mouth, Facebook comments,  Twitter (@mentions, @replies), Vine, Blogs, Forums,  and Review sites.

A Great Way to Reach:

Super Fans

The Benefits of Earned Media

Credible

Highest conversion rate

Transparent

Lives on beyond the initial moment

The Challenges of Earned Media

No control

Hard to measure

Can be negative

Digital Marketing is measured through technology and reporting. Statistics can be utilized through Websites, Email, Social, Apps, Paid & Natural Search


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

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