Web Copywriting Increases ROI in 4 Weeks {The Power of Words}


My web copywriting technique also known as the “The Power of Words” strategy (4 Steps) increased my return on my investment by 110%. I used my website (stupendouscopy.com) and letters of introduction to pull it off. 


Processing…
Success! You're on the list.

August Issue “{Case Study} Did I Keep My Promise to You?


Web Copywriting - Words Have Power

I was able to generate this revenue besides the fact that:

  • I’m relatively new to web copywriting
  • I have a relatively small email list and social media following
  • I had no connections to influential bloggers
  • I didn’t have all the SEO tools (SEMrush, Google Analytics, Yoast SEO)

And in this step-by-step case study, I’ll show you exactly how I did it.

 This technique works for anybody selling services or products. I implemented the same strategy for my business and my clients, but I tailor the content to their audience so everything is unique and crafted for the best results. Most web copywriters wouldn’t share this information, but I know how much time it takes to implement good web copywriting so if you’re short on time – contact me

View my portfolio here

How the Power of Words Strategy Helped Me Monetize my Passion

Results

 In just 4 weeks, this technique helped me get:

  • Web Copywriting Gigs
  • Blog Post Gigs
  • Digital Marketing Strategy/Social Media Gigs
  • Consulting/Editing Gigs

By frequently publishing blog posts, I ended up in 50 search engine results. These referrers ended in 3 clients who contact me via my information on the blog post.

 WordPress Stats

I made a few cents (lol) off of ads that were served by people clicking on them while on my page.

 WordPress Stats

The overall views resulted in 20 people contacting me, leading to 12 projects.

Wordpress Stats

Getting Web Copywriting/Landing Page Projects

One of the Web Copywriting/Landing Page projects was for D.A. Sports Agency. I updated the “Bio” page.

Web Copywriting - D.A. Agency Before
Before

Scroll down for the “After” photo…. I kept the facts but infused them with Devin’s story to ensure the audience sees the organic growth – a key theme in D.A. Agency’s marketing strategy.

Web Copywriting - D.A. Agency After
After

Final web copy

Endgame

Working on the landing page led to consulting work and editing nutrition guides. Now, Devin and I are working on a collaboration so stay tuned for more. In addition to more web copywriting opportunities, Devin has shown me a few social media hacks and provided invaluable advice about trademarking key elements of my brand.

Thanks for the opportunity D.A. Agency!

Getting Blog Post Jobs 

I’ve worked with Colorado Black Health Collaborative over the years but when they noticed my upgraded site and blog posts – they requested a few content marketing projects. All the blog posts are marketed via Facebook. One post did very well in terms of engagement, another had a lot of shares while another one created an opportunity for an interview from the local news station. Another opportunity with a media outlet that has 15,000 subscribers was a result of our hard work. All the blog posts increased the engagement for CBHC’s website.

Web Copywriting - CBHC Blog Post Comments
Web Copywriting - CBHC Blog Post Comments

Endgame

I continue to create content for CBHC. Most recently, I created a blog post centered on their Host for the 2nd Annual Gala, Bill Bellamy. I am also working on a poem for the same event. 

Thank you Colorado Black Health Collaborative for the opportunity.

Getting a Digital Marketing Strategy/Social Media Job

One project I got to work on was with a student organization at Clark Atlanta University. After seeing the website, we collaborated on ideas for marketing their marquee conference “Teacherish” on all the digital platforms.

Web Copywriting - EYE Feedback

#Teacherish19CAUATL

More Feedback:

Web Copywriting - EYE Feedback

Call to Actions I Developed for the Event

For more Self-Care, Fun, and Creative Tips!

Come to

CAU Campus March 30, 2019

Click the Link in the Bio for Tickets

Hurry! Sales End on the 16th!

Content

 EYE Content


 EYE Content

Endgame

Around the time I landed the E.Y.E. project, I also landed two different academic-focused projects on African Americans. It was challenging as I already had a huge project going on but I was able to manage everything. I learned a valuable lesson, only have 3-4 projects going on at a time. Now, I pre-qualify projects to see if they are worth my time since I have to keep multiple projects going as I continue to market myself. That is how you build a successful freelance business, according to Peter Bowerman.

Thanks for the opportunity Educating Youth Everywhere!


You can get these types of results by taking these actions.

Step 1: Understanding the Connection Between Web Copywriting and Your Website

Step 2 – Understanding the Connection Between Web Copywriting, Your Website, and Your Audience

Step 3 – Understanding Web Copywriting as a Whole

Step 4 – Implementing Web Copywriting on Your Business Website and Beyond

Introduction

I composed this blog post because I’m exhausted from trying to verbally illustrate what my business is and I’m tired of trying to convince people of how powerful words are on the web.

(No, I don’t design websites but if you need persuasive web writing with the intent to drive action – I’m your man).

After reading this post, you will be able to harness good language to get your audience to buy your product or service online.


Before I implemented these tips my website:

Didn’t get any views!

Didn’t have very many people signed up for my newsletter!

Didn’t have any backlinks with credible publications!


How “The Power of Words” Strategy Helped my Website Grow

In just a few weeks copywriting helped me

Get the Attention of the Right Audience

Land High-Quality Gigs

Increased Engagement 

Step 1 – Understanding the Connection Between Copywriting and Your Website

Copywriting can take your website from a money-sucking, time-consuming, unfinished project to a search engine optimization dominating sales point for your business.

If the words on your website address any objections the customer may have while showcasing your brand’s value proposition – then you will have a digital goldmine.

A website can, in 7 seconds or less, market your products, business, and or services online at a low cost to increase your return on your investment.

Every day, I used to take precious time to clarify copywriting to everyone who showed interest but now I know better. Instead, I let people who are interested in copywriting come to me through Google searches.

A well-developed website increases your profit margins by attracting customers from different time zones with high -value content that sells your brand. Websites can be set-up to automatically have a selling system.


Step 2 – Understanding the Connection Between Copywriting, Your Website, and Your Audience

When it Comes to Web Copywriting There are 2 Types of People in the World

People who get it right away

(usually marketing professionals and other content writers).

Or

People have no idea how to comprehend the words that are coming out of my mouth (everyone else).


Most likely, your audience will not know what copywriting is and therefore won’t realize what they are reading is geared towards them making an action. As a business owner, you hope that action is buying your product or service, or at the very least signing up for your newsletter. Don’t worry about the words on your website coming off as salesy.

Copywriting is everywhere since it sells products, services, and/or ideas but people don’t realize it, especially when it comes to the content they value.

The key to your web copy is using the “AIDA” formula tailored to your buyer’s persona.

Define the Buyer Persona

Do market research (your customer’s characteristics, spending habits, location, and needs).

 Understand your prospects problems.

Audience Formula

AIDA

Attention

Interest

Desire

Action

Once you have a buyer persona and you know what will grab their attention, keep their interest, and speak to their desires – they will take action.


Step 3 – Understanding Web Copywriting as a Whole

Copywriting Basics

Common places it can be found hiding in plain sight are

Letters and advertisements that are delivered to your mailbox.

Newsletters, magazines, and special reports.

The words on brochures, billboards, and business cards.

Emails.

The Best Place for COPYWRITING

Websites (landing pages, blog posts, and lead magnets).

Copywriting has nothing to with the word, “copyright.”

Definition of Copywriting

(Denotation – Direct specific meaning)

Copy in this context means written matter intended to be reproduced in printed form or the text of advertising or marketing material.

Writing is the process of using letters or characters that serve as the visible sign of ideas, words, or symbols.

Copywriting is the process of writing advertising or promotional materials.

The Skinny

(Connotation – something suggested or implied by a word)

I craft words in a way that creates engagement with your audience which leads to generating more sales, sign-ups, or donations by effectively marketing your business online.

Copywriting is Related to

Advertising  –  because it creates awareness for a service and/or product without trying to obviously sell it.

Storytelling (Fiction) – because it connects to people through the main idea of a compelling narrative with supporting plots, characters, etc.

Journalism (Non-Fiction) – because it reports information (statistics, expert references, and testimonials) and interviews must be conducted to build credibility.

Poetry – because of the word choices and the creativity involved has to be ultra-specific to the benefit you are offering.

Psychology –  because people take action (buy expensive items) for emotional reasons, not logical ones.  Think about the power of pride, lust, happiness, envy, fear, and vanity.

And many more forms of writing and social sciences.

The Elements of Copywriting

Copywriting is

Since copywriting is basically any set of words that request action from your audience it includes a lot of projects. It also has roots in almost all forms of writing business and is the most effective way to make sure your USP is being presented in a way that will resonate with your audience.

  • Copywriting stresses the benefits to persuade your potential customers to purchase your product or service with a single phrase (tagline) and/or a 3,000 words document (an online sales page).
  • Any amount of words can convey strong emotions triggering potential buyer’s mirror neurons – making them feel a connection with your brand without investing too much of your scarcest resource, time.
  • Get your prospects/audience to support a cause, read a blog post, buy a product/service, or request more information in a conversational way.

Every piece of content should direct your audience to take action.

Web Copywriting Optimized by Keywords

Keyword research can be incorporated into web copy so the site is optimized to show up in Google Searches.

Make sure your web copy is written for scanners

  1. headings
  2. subheadings
  3.  bullet points

Step 4 – Implementing Web Copywriting on your Business Website and Beyond

The Bottomline is My Words Mean Business

Since early 2018,  I’ve been trying to figure out how to get my point across to everyone without the need to have a full-fledged dialogue featuring clips of copy from my portfolio. Well, I realized in late 2018 that I shouldn’t be marketing my business to those people anyway.

Anyone who is interested will want to read clips from my portfolio and that will probably determine if I get the gig or not. Although, I’m sure my conversation has some sort of psychological effect on a subconscious level (professionals act like it doesn’t exist).

Finally, I updated this old blog post about what I do. Talking wasn’t my forte when I first wrote this in August 2018 but I could easily write about selling with words or how to convert your audience into customers. Now, I feel comfortable doing both (consultant fees apply) but I’m still much better at writing than having a conversation.

The bottom line is to hire me (a professional wordsmith) or learn how to improve your web copy to make more money without spending a lot of time on ineffective marketing techniques.

Science Behind Statements (Key Performance Indicators)

  1. I measure, improve, and track the success of my copy with the help of my clients’ feedback.
  2. However, I try to pinpoint what really works and what doesn’t for my company, Stupendous Copy, using Google Analytics, WordPress analytics (likes, views, number of comments, and engagement), and MailChimp analytics (opens, clicks, and subscribers).
  3. If we do business, we can use similar KPIs to track how successful the copy was.
  4. The most important indicator for me is getting results for high-quality clients so I have more money to live, testimonials, and help people make money.
  5. Nothing else matters since my mortgage can’t be paid with attention, likes, clicks, or inquiries and I know you can’t take care of your family without a successful business.

What Does My Service Offer to You?

As a freelance copywriter, my attention only entertains people interested in clear, concise, and simple business communications to engage their audience’s deep-rooted emotional motivations.

Copywriting is the most essential part of business writing marketing materials because it is the art and science of engagement by connecting the benefits of your product/service with your customers’ desires

(I use words to get their emotions and logic involved to persuade them to make a purchase).

Your Website

Your website should do the same as every feature of your product/service should be translated into a tangible benefit that addresses your customer needs.

Are Words Really Powerful?

Words are powerful enough to have created several career fields.

Most copywriters are a part of a marketing agency, or they work for the marketing department of a company, but there are also a fair amount of people who freelance.

At an agency, copywriters work with a team (graphic designers, product/client managers, etc) to get the job done.

As a freelancer, I worked with other freelancers or the client’s resources.

Empowerment of Freelancing

Since I freelance I started on content mill sites like Fiverr, Freelancer.com, and Peopleperhour.com but decided to devote my time to finding high-quality clients (like yourself).

I use the process of prospecting, pitching, and persistence to generate clients for my business. More on that here.

I also have a blog, By Any Means of Marketing, to promote my website, Stupendouscopy.com.

 I use my website as a fluid example of my digital copywriting skills, mainly focusing on content marketing.

 I use blog posts to increase my SEO rank as well as build credibility with my audience. Hopefully, members of my audience will convert into clients.

If not, hopefully, my information helps them get returns on their investments and they give me feedback creating social proof I know what I’m talking about.

Every Word Sells

My stupendous copywriting uses techniques rooted in psychology to persuade your audience with marketing materials that get your brand’s ideas, messages, or promotions across clearly and effectively.

I craft copy that will sway your audience to opt-in, purchase, or engage with your company.

Web Copywriting Tips

Active Voice

15-17px Font

Write like Your Audience Talks

Lots of Visuals


Conclusion

  • The power of words strategy is the most cost-effective way to get a return on your investment in your website.
  • Web Copywriting ensures your website has a higher Google Search Ranking by incorporating keywords into the content.
  • Convert customers by addressing their pain points and getting them to smack the buy button.

Contact Me Today for Your Digital Marketing Needs

 I Specialize in Healthcare Case Studies


SC Logo

Email: rudybrown@stupendouscopy.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

Follow the Stupendous Copy Facebook Page: Stupendous Copy

Leave a Reply

%d bloggers like this: