Are you looking for a lead magnet or content that can creatively reach your prospect while still showcasing the benefits of working with your company?
Create a case study.
It’s succinct with classic storytelling elements so it is straight to the point. It helps with the buying decision because it is not promotion. What is it? Why choose me to write it? Find out below….
What is a Case Study?
Stats Stuffed in A Story
Why A Stupendous Case Study?
Why A Stupendous Case Study?
Simple Format that Sells
Elements of Case Study I always Include
I Add More Value
Can Be Used For
Managing your Customer’s for the Case Study
The 10 Steps to a Stupendous Case Study
How about a real-world before and after problem-solving story? That is told from the viewpoint of a credible source. I make sure it shows the solutions that are relevant to your prospect’s problems.
Think about a testimonial validated by the story behind the goal that was accomplished.
Use a story to stand out from your competitors.
Case studies can generate leads and close sales.
Stories engage your prospects in a different way than usual marketing materials.
90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. – Dimensional Research
71% of B2B buyers in the awareness stage cited case studies as the most influential type of content. – Hawkeye Study
77% of B2B buyers in the evaluation stage cited case studies as the most influential type of content. – Hawkeye Study
60% of B2B buyers search for peer reviews and testimonials. – Google
Narratives activate a part of the brain that helps people remember. The elements of stories are connected to the hardwired essence of our DNA. So instead of sending a bunch of numbers and facts, embed those statistics in a story. A great tale can move your prospects from fearful to confident. Case studies bring your products and/or services to life. They show the benefits of your company and how your product solved a real-world problem.
Well, let me craft a case study and you’ll have a sale/ partnership in no time.
I can just do the writing or manage the whole project, depending on your needs and/or budget.
I find your non-negotiable driver and based the project off of that.
Then I do my research.
I craft a case study that is unique to your marketing campaign.
A simple format of presenting the challenge can establish your credibility. By selling your solution, you can educate the prospect. Wrap up the story by detailing the outcome which will validate your expertise.
I like to focus on presenting value – how much money can your solution save them or will your solution generate more revenue.
With my compelling writing that is result-oriented, the facts and figures can convince your prospect to buy your services based on emotion and logic.
Sidebar with Information
Crafted into Your Industry’s Format.
$500 to $3000
(Depending on the number of pages)
Interviews, writing, editing, and complete management of the creative process.
Eight to ten hours of interviewing, background research, and then writing.
Additional services to market the case study – capture a prospect’s email address in exchange for giving them access to the case study. Or it can be a downloadable PDF.
Landing Page ($100-$250)
Article or Blog Post ($100-$250)
Email ($50 – $100)
Email signature ($25)
Social Media Content ($25-$50)
LinkedIn, Twitter, Pinterest, Instagram, Facebook
Digital Marketing Plan/Creative Brief ($250)
Includes S.M.A.R.T., Case Study Description, Marketing Summary, Channels.
Generate new sales, activate old customers, get media exposure, win industry awards, and reduce reference calls.
Websites, press releases, trade shows, in-person sales meetings, display ads, to train new employees, annual reports, and blog posts.
1. Client Pre-Qualify Customer
2. Internal Interviews
3. Customer Interview
5. Client Review
6. Customer Review
7. Customer Sign Off