38 Ways to Create Headlines that Will Make Your Audience Click!


This blog post is an exception from my “The Ultimate Guide to Crafting Headlines.

Headlines should make the audience curious! Click To Tweet
  1. Ask a question in the headline
  2. Tie-in to current events
  3. Create a new terminology
  4. Give news using the words “new,” “introduction,” or “announcing”
  5. Give a reader a command – tell him to do something.
  6. Use numbers and statistics
  7. Promise the reader useful information
  8. Highlight your offer
  9. Tell a story
  10. Make a recommendation
  11. State a benefit
  12. Make a comparison
  13. Use words that help the reader visualize
  14. Use a testimonial
  15. Offer a free special report, catalog, or booklet.
  16. State the selling proposition directly and plainly
  17. Arouse reader curiosity
  18. Promise to reveal a secret.
  19. Be specific
  20. Target a particular type of reader
  21. Add a time element
  22. Stress cost savings, discounts, or value.
  23. Give the reader good news.
  24. Offer an alternative to other products and services
  25. Issue a challenge
  26. Stress your guarantee
  27. State the price
  28. Set up a seeming contradiction
  29. Offer an exclusive the reader can’t get elsewhere
  30. Address the reader’s concern.
  31. Crazy as it Sounds
  32. Make a big promise
  33. Show ROI (return on investment) for the purchase of your product.
  34. Use a reasons-why headline
  35. Answer important questions about your product or service
  36. Stress the value of your premiums.
  37. Help the reader achieve a goal.
  38. Make a seemingly contradictory statement or promise.

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