SEO Copywriting – 3 Helpful Experts With Time-Saving Tips You Can Use Now!

Introduction

Why is SEO Copywriting important?

Research done by the Search Engine Journal, confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search.

There are over 1 billion websites on the world wide web. Search engine references are vital for sales.

According to Neil Patal, marketers who blog consistently will acquire 126% more leads than those who do not.

Increase your profit by following digital marketing experts and using their tips to rise your search rank.

In fact, following these tips increased my traffic by 83% and increased my sessions by 98%.

Rudy Brown

Today, I’ll provide my prized resources for improving my SEO copywriting skills. You will learn some SEO basics that help your content convert. The whole point of SEO copywriting is to get more views, more leads, and more sales without using ads.

Proof

If you use digital marketing, keywords are a major part of the job. Crafting engaging content using these keywords is the most important aspect of copywriting. Industry experts Brian Dean aka Backlinko, Neil Patel, and Neville Medhora provided tons of statistics and data on how to improve your Search Engine Optimization through copywriting.

Preview

Creating actionable words is a sweet science that takes time to perfect but once you find your lane – the traffic becomes overwhelming. Beyond the basic tips like write like your customer talks, the following three experts breakdown how to improve your website, whether it’s a landing page, a blog post, or ads.



SEO Copywriting Commonalities

All of them start with research

All of them have a process

All of them reply on tools to assist them


Keywords Start the SEO Copywriting Engine

Keywords provide a means of gaining entrance to your website.

They are extremely important to reaching your audience through SEO.

Rudy Brown

Think about the Keyword volume

Consider the Keyword difficulty


Keyword Research is Google Maps for SEO Copywriting

Keywords open the lines of communication for your prospects and your products/services.

Keyword Research Tools

Google Add- Ons

Screenshot of Brian Dean’s Channel

Long Trail Keywords

3-4 words (longer).

Keyword phrases that are very specific to what you are selling

More likely to convert to sales

Most likely used when using “Voice Search

There is less competition for organic searches

Medium Trail Keywords

A sweet spot between long and short

Short Trail Keywords

Are short and concise

1-2 words

Highly competitive

Difficult to rank


Others Prefer Audience Research First for SEO Copywriting

What are their Needs? Concerns? Abilities? Focus? Situation?

Reads Online Forums


How to Copywrite an SEO Blog

  • Think about the structure when crafting a blog post.
  • Make sure it is scannable, interesting, and entertaining.
  • Consider the length of the blog post when crafting it.
  • Build links with each blog post.
  • Read more tips about crafting blog posts here…

A Definite Guide – Write A Blog Post

Copyblogger’s 5 Easy Ways to Open Your Blog Post with a Bang

Yoast SEO Friendly Blog Post


SEO Copywriting Expert #1

Brian Dean

Backlinko.com

Brian Dean Quick Tips

  • Keep URLs short and simple
  • Use keywords at the beginning of the blog post
  • Use your keywords in all your headings (H1, H2, H3 tags)
  • Find and Fix SEO Technical Issues
  • Build Links to Your Website

SEO Copywriting Expert #2

Neil Patel

neilpatel.com

Neil Patel SEO Copywriting Quick Tips

  • Find Keywords You Already Rank For
  • Create More Long Tail Keywords Based on What Ranks for You
  • Long-tail variations can be verified using Google Suggest
  • You can use Google Search Console
  • Rewrite all content focusing on the top keywords and different variations

SEO Copywriting Expert #3

Neville Medhora

Kopywritingkourse.com

Neville Medhora SEO Copywriting Quick Tips

  • Mentally Rewrite” the top-ranking blog post in your niche.
  • Create a swipe file, which is a folder of your favorite blog posts. Save ads, webpage copy, the layout, and other things you can reference. Use it as inspiration.
  • State the benefits and never the features.
  • Trim your SEO copywriting.
  • Handwrite the greatest works of copywriting there are.

Read everything out loud.

Want to learn more, “How to Build A Profitable Website w/ Keywords” this article.

Other SEO Copywriting Resources

Search Engine Journal

Search Engine Land

MOZ SEO Checklist

Yoast SEO

SEO Copywriting Conclusion

Quality is the best way to stand out so remember to hire a professional writer if you feel overwhelmed.

Start with the basics and go from there. Good Luck!

Who do you think is the best SEO copywriting expert?

Email: rudybrown@stupendouscopy.com 

Phone: 404-998-9369

Let’s connect on LinkedIn: Rudy Brown

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