Disclaimer: My brochure creation process is based on Bob Bly’s guidance detailed in The Copywriter’s Handbook.
Landing Page Leads…
are a way to start off the landing page so you can reel the prospect along.
A lead is “the hook” that pulls the prospect into the web page copy. It has to capture the when, who, what, where, and how in a concise way.
Headlines get your audience’s attention but leads hold their interest.
It establishes the voice and the direction of the landing page.
Leads should be no more than one sentence. The language should be active over passive.
It is an implicit promise to your audience.
Read this article published on Clearvoice for How to Write a Lead….
Landing pages are an essential part of the sales funnel process. They can be used to collect email addresses, to sell a product, or simply inform the customer.A well-written website will allow you to have high profile margins Click To Tweet