How to Sell the Angle that Your Business is Unique

The 6th habit of “The 25 Sales Habits of Highly Successful Salesperson” is to engage the prospect.

Although, I don’t consider myself a salesperson – as a writer of copy and a small business owner I have to sell my services to live. Therefore, selling my service is marketing for me.

I prefer to engage the prospect directly by communicating how I can solve a problem they have.

As a freelance copywriter,

I have to introduce my business to small business owners or people in charge of marketing through a letter of introduction.

Letter of Introduction is a pitch letter to a potential client.

Letters of introduction are a good marketing tool to pitch my services because the letter showcases my writing talent and the research that I’ve done to show the business how I can assist them. I display my knowledge of their industry and my writing experience.  I think of letters of introductions as a writing audition.

Basics of the Letter of Introduction:

Research the brand/company.

Send it to the right person

Keep it short

Match the tone and style of the prospect

Insert Personality

Don’t suck up to the prospect

Basics of the Letter of Introduction Email:

Email subject line

Signature sign off

Limited the Word Count to 400, but aim for 200. The sweet spot in 150.

Frequency:

I send out letters of introductions Monday-Friday (Mainly on Tuesdays)

I never send them on the weekend because it comes off unprofessional. I prefer Tuesdays because it is not Monday or Friday but since gives me time to follow up without contacting the prospect too much.

The Research that Has to be Done Before the Letter is Created:

Research is the most important part of the letter. I approach the letter like it was a job interview – I have to make a good impression to get the gig.

I make sure the prospect is in an industry where the letter of introduction is appropriate it. I research the market that the business is in and research what the business needs.

Then I find out who to send the letter of introduction to.

This usually involves prospecting.

I try to get my foot in the door through a “warm” connection, like telling a story or maybe name-dropping someone who is known mutually or if I cold called I mention that.

I mention I’m a freelancer writer right away so they know the purpose of the letter but I make sure to tie it into the warm connection if applicable.

I keep in mind the tone and style of the industry as I create the premise of the letter. I basically put myself in the position of the prospect and think about what I would need to market my business, product, etc.

The LETTER of INTRODUCTION Breakdown

Step 1 Headline/ (Introduction):

I don’t work on the headline until the end but I get the info from my introduction. I think about the headline first, because 80% of people will only read the headline and 20% will read the actual body of the letter. 

I customize the introduction and show the business I did my homework by mentioning something specific such as:

a recent blog post, press release, news story or interview, certification or award, or a promotion.

I make a warm connection without writing a fan letter.

Basically:

I point out something specific about a prospect and offer a brief comment or compliment.

Length:

1-2 Paragraphs

Step 2: Customize your Bio (Short & Sweet)

Introduce yourself as a freelance writer early in the letter of introduction. 

Basically:

I insert my elevator speech.

Example

My experience will help the prospect….

Length:  

1-3 short sentences.

Step 3: Show off your personality

I say something to start a conversation, get a response, increase engagement, build a relationship so I can land an assignment.

I avoid using business formal language and I make it conversational.

I’m myself. 

(use contractions and add a little humor).

Step 4: Encourage engagement

I get the clients thinking about their content needs, upcoming projects, and or even content-related headaches with thought-provoking questions like:

Do you need help with your blog?

What upcoming content projects do you need help with?

Need help from a freelancer until you fill the full-time position?

What articles do you need to assign for the upcoming issue?

Check out some of my samples (and include links to relevant clips)

Can we set up a 10-minute phone call to talk about your content needs?

I insert a call to action that focuses on me doing most of the action.

Example

Can I send you some related clips?

Basically:

I ask them a  thoughtful engagement (probing) question or follow up with a call to action.

Vehicles to Send Them Through

Letters of Introduction can be sent via email, LinkedIn Mail, and through direct messages on social media sites like Twitter and Instagram.

Letters of Introductions are different than Query Letters.

Follow Up the Letter

Follow up with people every 2-3 months to build a relationship with the prospect. 


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

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The Ultimate Formula to Gain Your Customer’s Attention Right Away But Also Keep Them Engaged for Years to Come

I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com).

The basic slippy slide technique involving your customer’s attention, interest, desire, and action is a foundational formula for all the different types of copy, especially blog post and newsletters.

After implementing this formula in your content, your website will have higher Google ranking as more traffic is driven in. With more engagement, you can build a growing list of email subscribers. With more traffic and more email subscribers, your return on your investment will be revenue that will keep piling up without much effort on your part.

The simplest way to get more business is…

AIDA:

Write your content so you always get your audience’s attention by engaging their interest with interesting facts and/or information that connects with their desires. Finally, make sure to call them to take action.

The idea behind anything you create is to get the copy noticed by your potential customer and persuade them to take action by turning the features of your product/service into benefits for the customers.

Wanna learn the formula? Let’s get started…..

A is ATTENTION

Use powerful words to grab your audience’s attention that are ultra-specific. Using a number is critical to catching the reader’s eye.  The headline should present a clear benefit to that is relevant to the reader. Something is relevant to the audience when it addresses the reader’s fears, anxieties, and/or aspirations so make the headline emotional. Create the fear out of missing out so you can hold their attention until it turns into genuine interest.

The leading paragraph of your content should have a hook in the first few words and should increase their interest.

I is Interest

To keep the reader’s interest the content must address their needs.  If your company offers a comprehensive health screening at a lower cost then make sure the benefit of getting the screening done is relevant to your potential customer. Having a solution to the reader’s problem, which is some sort of fear of dying from cancer, or anxiety about not being productive is the key to your content resignation with them. If the reader has aspirations to live a long healthy lifestyle then stress the specific benefits of the health screening to the audience. Bank on the screening providing knowledge about their health, so they have a baseline to move forward. You can connect with the audience in a variety of ways, depending on what I think is the most effective way to reach your audience. (When I create copy I typically do research to find out the audience pain points and address those in the content).

Often times, your business or service won’t be the only one in your industry so the USP – Unique selling proposition is the only way to create interest in your brand/company/service.

I appeal to their personal wants and needs. I bridge how the feature of the copy can benefit the audience.  I provide the facts and feature in a creative way and I provide the benefits for the audience, instead of your audience having to imagine them. There are plenty of methods used to showcase the specific benefits of your product/service. I can show (provide examples) of the consequences associated with a failure to act. Show the clear value of using your product/service with concrete examples and/or real-life success stories (case studies). 

D is Desire

 Once the audience knows why your company is unique and can meet their needs, create urgency by pulling in the reader towards an immediate action banking on their fear, anxieties, or aspirations. It isn’t easy to do this without them knowing it so use concrete evidence to back-up your claims. Social Proof is the most effective form of evidence, as it usually pushes people over the hump when they are contemplating on going with you or your competitor. Always include solid and substantial validation with comparisons to your competitors to showcase your unique selling proposition. Back up your copy with statistics, results, case studies, and testimonials that create desire.

This method is the key to crafting words that create interest and desire within your audience. 

A is Action

The most important part of the formula is the call to action. Without it, the rest of the formula is pointless. Insert the action part of the formula when you want your audience to do something like buy your product/service, provide an email address or other contact information. 


Contact me Today for Your Digital Copywriting Needs – I Specialized in Healthcare Case Studies

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

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Cold Calling the Smart Way – Planting Success Seeds!

Cold calling is to make an unsolicited call on by telephone in an attempt to sell a service and the potential client has no idea who you are.

Cold calling is the cornerstone of my business.

I sell the meeting and not my service.

I am ready to answer the question, “Why You?” (I say because I am reliable, professional, and creativity).

I am aware before I start calling that 80% of people will not need my services.

However, that other 20% desperately needs a stupendous writer whether they know it or not.

I make 50 calls a day/500 calls a week but this is the based on work I have.

I created a quota just to have a concrete goal.

The advantage of marketing is numbers, and cold calling is a numbers game.

Key – control the things you can control, and manage the things you can’t . I just try to learn something from every call. 

Do research before you call so you can open the call with things that are publicly known about the prospect.

Make a specific offer that can help the prospect.

I make sure that every interaction with a prospect ends with a specific event the customer agrees to (another meeting, a follow-up call at a set time, etc.).

Develop A Script:

I try to keep it brief (15 seconds or less)

Simple & on point.

I am crystal clear in what I’m offering in 3-5 words.

For Voicemail

For A Person

The Gatekeeper:

I never sell the gatekeeper.

I tell them I am looking for Chief Content Officer, Content Strategist or Chief Content Marketer.

My Script

Basic Cold-Calling Script

For Voicemail:

To Get Past the Gatekeeper:

“Good morning, my name is Rudy Brown and I’m a freelance writer, making contact with (local businesses), to determine whether you have any ongoing or occasional needs for a good freelance writer to help create digital marketing content like blog post, landing pages, email campaigns or marketing collateral material like brochures, manuals, etc. Who might be the best person to talk with?”

I substitute the, “Who might be the best person to talk with?” part being on the circumstances

 Larger Corporations

“May I speak to the marketing communications department?”

Smaller Corporations

“May I speak to the marketing director?”

Agencies, Graphic Design, Marketing Companies

“May I speak to the creative director?”

Unknown

“May I speak to the person in charge of hiring writers?”

Hi, I’m Rudy. (Person’s name),  I’m an Atlanta freelance copywriter that focuses on content marketing and business writing. I’m wondering if you use outside writers for any of your marketing or communication needs?

(Wait for An Answer)

(If No) Thank you. (Hang Up)

(If Yes or Maybe)

Great! I have a comprehensive information packet (basically two brochures, the link to my website, portfolio, and letter of introduction) put together. It’ll tell you all about my past clients, give you some idea on prices, and some samples so you can get to know me and my work very quickly.

I’d like to email that to you. What’s the best email address to send it to?

(Wait for An Answer) – Get the email address

(Person’s name), I’m going to email that to you before the end of the day. Typically, when I send this out, new clients need about 3 or 4 days to look it over. And, they almost always have a few questions. What’s a good time to get back to you?

(Wait for An Answer) – get the time frame (3 or 4 days)

I rewrite the script all the time after I analyze how the calls go.

Other scripts from freelancers:

“As a freelance writer who had a 15-year career in financial services, I was intrigued by your new payment solution. I looked you up and saw you’re based right here in my town.”

After you’ve done research:

“I noticed you’ve set up a blog, but that it hasn’t been updated in a few months. As it happens, I’ve been blogging for years. Would you be interested in having a freelance writer with a banking background keep that updated for you? I’d be happy to drop by and discuss it with you.”

The Follow Up

I follow up with a customized email (letter of introduction, writing samples, “leave-behinds”) immediately.  ( I do research about the company behind hand).

I let them know I’ve done my research so they are aware I’ve already invested my time in their business.

I Call back 2 to 3 days later and no later than a week.

I use the 3-3-7 Formula

30 to 1 Ratio

10 people contacted multiplied times, 1 will be interested in talking to me, 1 of the 3 who will be willing to talk to me will hire me.

Cold Calling Schedule:

Call at any time during the weekday except Monday morning.

Tuesday, Wednesday, Thursdays are Prime Time

I try my hardest on Friday afternoons.

 They say will say NO!

Other forms of No are:

No. Thank You!

Not Right Now!

Not Interested!

I am Consistent and Persistent.

I just keep showing up.

Secondary Objectives

Let me think about it

I’m Not Ready

Keep Track of Everything

I use a Google Sheets document to keep track of everything.


Thank you for reading, contact us for all your copywriting/content marketing needs or spread the word about Stupendous Copy!

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Email at: stupendouscopy@gmail.com

Phone: 678- 626-7610

Follow Rudy on Instagram: Rudy The Stupendous Writer 

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5 Phases of Evolution for a Creative Turning Into a Stupendous Small Business Owner #SmallBusinessSaturday

Adapt the 5 Phrases to your creative skill that can pay your bills and see success as a small business owner.

A Creative Can Be A Small Business Owner

Never in a million years did I think I would be a small business owner. Growing up, I hated math and loved writing so naturally, I considered myself a creative. As I tried to become a professional writer, I hated all the opportunities that were out there.

Educational Attempts at Creativity

I went to Howard University to study journalism but only lasted a semester due to the cost of tuition and the cost of living. I graduated from MSU Denver in 2013 with a degree in Psychology and a minor is writing with hopes to become a school counselor but legal trouble stopped my momentum.  In 2014, I moved to Atlanta, Georgia to full more opportunities but I wasn’t sure what I would be doing. Read the full story here.

Challenge Accepted

Long story short, I have a writing business and am no longer interested in trying to become a writer. I would rather be a business, man.

I structure this grow model after the Writers in Charge’s “Earn Your First $1,000” Challenge.

I also incorporated Peter Bowerman’s “The Well-Fed Writer” Formula.

Now my focus is on writing, but you can use this model for building a business doing anything that is creative. You have to adapt the strategy to your niche.

Phase 1 is Building a Foundation

My writer website, stupendouscopy.com, is my foundation for my freelance commercial writing business.

It outlines the services I offer.

It showcases social proof to build credibility.

It also showcases writing samples.

Social media accounts supplement my online presence:

Facebook

Twitter

LinkedIn

Pinterest

Digital Portfolio:

Skyword

Contently 

I also use Aboutme.com, Alignable, and other sites (Thumbtack) online to increase my presence.

I also created “leave-behinds” which are brochures that I usually attach to my emails.

Phase 2 – Determining My Rates

I charge $50-$100 for an article with an emphasis on the flexible pricing approach.

Ghostwriting blog post is more since I will not get any exposure. I price those services at $150 -$200.

Writing a blog post and prospecting the article is $300.

Now, that I have my rates determined it is important that I stick to my guns and not lower them unless the publication can offer me a lot of exposure or can be leveraged to get higher paying clients.

If I accept any work or do too much pro bono work, I’ll be stuck in the same situation.

Of course, the rates will increase as I move up.

Phase 3 -Leveling Up Credibility to Increase the Effectiveness of Marketing

The most important part of freelancing/ having a small business is credibility so prospects have proof you can provide the service you say you can.

Without credibility is hard to get clients and even harder to get well-paying clients.

To get credibility I pitch major publications.

The idea is to get published in them so I use it as leverage when pitching prospects for work.

The more major publications that feature the content, the more my price will be justified.

I identified 10 major publications, but only need to be published 2 or 3.

I will find all the high-quality clients and high -paying publications by prospecting.

Phrase 4 -Prospecting 

While I’m working on building credibility with the large publications, I pitch medium-sized businesses specializing in healthcare.  I pre-qualified whom I reach out to based on their industry, how ideal of a client they are, their location, and access to their key point of contact.

Also, I looked into their business model, the number of employees, web design, and media coverage.

I will do all these tasks Monday – Friday, expect for bidding on the up & coming content mills.

60 cold pitches every day (30 phone calls and 30 emails). I developed a script for the phone calls and letters of introduction for the emails.

I apply to 10 writing jobs on freelance job boards.

I pitch 3 major publications.

I bid on 5 jobs on Upwork, Freelancer.com, and Guru each.

I created “Google Alerts” for my industry to stay up to date on what is going on.

I  keep track of everything with Google sheets

Related Prospecting Articles:

Foundations of Building A Freelance Business – How to Prospect for Great Clients

The Prospecting System for Business Marketing Writers That’s Hotter Than Beyonce

Phrase 5 – Closing the Sell

After reaching out to the prospects, it is important that I follow up. I use the 3-7-7 formula.

I send the first follow-up message on the 3rd day after the original message was sent since 90% of people reply within the first 48 hours.

If I don’t hear back – then I send another follow up 7 days later.

If there is no response to the second follow, I send one more message 7 days after that.

See more information on the subject.

If they respond then I negotiate the rates.

I do my research, write well, and turn in the project.

Repeat!


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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10 Things Stupendous Copy Can’t Live Without, Essentials of Productivity

I was watching GQ’s “10 Things You Couldn’t Live Without” and it inspired me to write a post about the 10 things I must have to do business.

The most essential thing/tool is my…

My Personal Assistant

Google Pixel 128gb

images

My phone is obviously, the most important part of my business because it is the main form of communication for me.

I love the operating system since I consider myself a Google Head.

I prefer the headphone jacks because I’m old-school and need to block out the world with music.

It also takes photos with the 12.3 MP dual-pixel camera and it attached to google photos.

I got the one with 128gb of storage because I need it (lol).

Communication apps:

Skype

I have all the apps that are installed on my computer so I monitor my website, email, MailChimp, Google Docs, and more.

Note Taking Apps:

Evernote

I have Evernote just in case I get an idea on the fly.

The 2nd most essential tool is…

Portable and Versatile Office (star player)

Apple MacBook Air (2017)

ResizeLaptop

 

Reliable is really what I was looking for and I can’t complain. I need something light (it weighs 3 pounds) so I can take it any and everywhere.

It is fast enough for my everyday task.

The SD reader comes in handy.

The hard drive is 128gb (which is kind of small)

 Since I stored everything in Google Drive or OneDrive. I don’t that much space on my actual computer.

The battery life does well and it the most important aspect especially when I’m on the go.

I got mine for a steal at MicroCenter. I think I paid around $765.

Webinar App:

Zoom

Passwords for all the sites:

https://lastpass.com

Signatures:

DocuSign

Internet Security:

https://my.norton.com/extspa/idsafe?path=pwd-gen

The 3rd most essential tool is:

Running A Business

Invoicing:

Wave

oad

I use Wave to send flat-rate estimates and invoices. I also use it to bookkeep my entire business. It is software for entrepreneurs and small businesses.

The 4th most essential tool is…

Block the Bad Vibes

resizeHeadphones

Headphones:

I buy the cheapest headphones I can find that are made by Skullcandy.

I usually buy a pair from Marshall’s or Target depending on what area I’m in.

I don’t think they are the best quality but I’m hard on headphones and I like the small earbuds so I can block out the world while I write.

The fifth most essential tool is:

Soundtrack to Success

Music Player Apps:

I don’t have a favorite music app. I rotate them depending on my need and my mood.

YouTube

YouTube basically has every song that every existed so I usually look-up a classic and let it play but there are ads so it will interrupt the flow so usually on use it when I’m doing research.

Spotify:

I have sometimes have the premium version and sometimes I just use the free version. I look up albums  or songs sometimes but mainly I just ride with a playlist, especially when I’m crafting content

Apple Music:

I use it sometimes but I’m not really a fan.

Google Play Music Player:

I use this app to play the music on my phone and most of the time it one of my favorite hip-hop albums or mixtapes.

the sixth essentially tool is…

Expressing Creativity is Business As Usual

Writing Mediums: 

Google Docs

My favorite word processor because of its autosave feature, the add-ons, and the ability to access it anywhere as long as there is an internet connection.

WordPress

I use it for my website which displays my writing ability and for blogging.

Microsoft Word

I not really a huge fan since it cost so much but it does have it advantages since it is very popular and used by most professionals. The template comes in handy

MailChimp

Email marketing is huge, and it a tool I use for my business. MailChimp provides a lot for the free service and even more for premium users. It is a super quick way to create campaigns, landing pages, etc.

the seventh essential tool is…

The Marketing Hub

Website:

I updated it at will.

I use WordPress for my website since I can link it to all my social media sites.

Have static landing pages and a blog.

The eighth essential tool is:

Behinds the Scene, Lights, Camera, and Action Marketing

Most social media sites are free, and some have business plans that you can pay for to enhance your presence and create ads. I use social media to promote my content on my blog, By Any Means of Marketing.  I create content for Instagram, Twitter, Pinterest, Google+,

Social Media Apps:

Instagram:

I use Instagram to promote my services, my blog, my poetry, and show the behind the scenes of Stupendous Copy ( I just try to stay top of mind). Read full Instagram article here.

Planoly:

I use Planely to schedule Instagram post content in advance.

Linktree:

I use linktree in my Instagram bio to add more links, which include

Twitter

I use twitter to promote my blog post, to find editors and businesses, to connect with other creatives, and to just tweet whatever I feel like (within the brand, of course).

Buffer:

I use Buffer to schedule tweets to mix in with the schedule blog post that is promoted on Twitter. I also retweet content.

To Create Visual Content:

Canva

To Shorten Links:

Bitly

More on Apps I use here.

The ninth essential tool is…

Freelancer Freedom

Predetermined Work Space Destinations

Well, where I work isn’t really a thing however it is essential to my productivity because environments reflect energy in my opinion.  I work from home a lot but change things up I have destinations I go to give my production a little push.

Barnes & Nobles:

Barnes and Noble

I live in Atlanta and most of the Barnes and Nobles have areas where you can have a meeting or do so work on your laptop.

Some have Starbucks inside that provide that element while others have small tables.

On Cobb Drive

Perminter Mall

Buckhead

Alpharetta

Starbucks:

There are plenty of Starbucks in Atlanta. Everyone is different but all provide an environment to meet with a client or work on a project. I’ve gone to Starbucks that stand alone, that is in the mall and attached to a Barnes & Noble.

Cumberland Mall:

I rarely work here because the wifi isn’t friendly however it is close to the house and provides a lot of motivation.

Public Libraries:

Libraries can be goldmines in terms of materials to assist with projects, and providing a quiet environment to get work done. Some libraries are separate sections for kids so the noise is kept down, while others have them integrated so it can be distracting if I leave my headphones at home.

I mainly go to Smyrna Public Library and Vinings Public Library.

I also like Buckhead library and Cobb County Library

Honorable Mentions:

Fast Food Resturants:

I love Mcdonald’s Wifi but I hate their food and the environment isn’t always the most conducive to work but if there’s no other option. Mcie D’s gets it done.

The finally essential tool is…

Taking Care Of Myself

Confidence is the KEY!

My Health is literally my Wealth!

Staying Focus and Being Consistent


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

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The Quick Insider’s Guide to Root Chakra

The following is content for a landing page for a client I had on Fiverr. I use it as a portfolio piece to show clients in the alternative medicine arena that I have experience with the subject. This content is a skeleton draft with designer instructions (the instructions are in parentheses).  The purpose of the content was to have prospects click back to the main site.

(Insert PHOTO CHAKRA 101 FROM BLOG PAGE)

 What is the Root Chakra? Present by My Little Magic Shop

 Root Chakra is also known as Muladhara

 The most primal and fundamental energy center.

Energy is based on the earth element.

It is located at the base of the spine or the groin area.

It is associated with the color red (rich vermilion).

It regulates the energy associated with instinct, survival, safety, and all other basic needs.

It symbolizes strength.

It is the base of the chakra system.

It lays the foundation for expansion in your life.

It is tied to Physicality (Physical identity and aspects of self).

You Know It’s Unbalanced/Blocked/Unhealthy When You Experience:

 Trauma

Chronic Fear (insecurities)

 Psychological Issues (anxiety)

Personal Issues (greed)

Existential Issues (nightmares of death)

Physical Issues (leg problems)

Relationship Issues

Disruption in the flow of life

And many more….

Root Chakra Healing:

Contact My Little Magic Shop for Healing Tips

“Quick Tips”:

Be More Mindful

Slow Yourself Down

Practice Yoga

(link to a page on your site/ there were a lot of blog posts on Yoga so I didn’t want to decide which one or just keep word)

Practice Reiki

(link to a page on your site/ I wasn’t sure where to send them to Reik or just keep word)

Stay tuned for more information about the 6 other chakras.

(Place “Sign up” form here)

P.S.

More Info About the Root Chakra:

Symbol:

a red lotus with four petals

The Color Red Represents:

physical energy, passion, courage, power, will, and desire.

The Color Red Spiritually Effects:

stability, security, grounding, courage, action, physical and emotional survival.

The Story of the Fairygod Candle

FREE Guides & Meditations

 What’s Magic About Us?

 Shereen Campbell & Natalie Villanueva of My Little Magic Shop believe that magic is simply anything traditional society doesn’t quite understand.

As a Chief Wellness Officer, seasoned astrologer, certified Reiki 1 & 2 healer and crystal healer, Shereen decided to dedicate a space for self-care.

Nalatie, a creative wizard guru of all things dealing with the web and technology became a believer in Astrology and utilized her experience in branding and design to create a space for self-importance.

Together, they’ve proven you can make your own damn magic.

Read more

 

The List of Sites w/ Free Photos That You’ve Been Dreaming Of!

This list is based on one posted by marketing powerhouse, Hubspot.

I usually dedicate a few hours a month to surfing the web for photos related to topics I write about. That way I don’t have to waste time searching for a photo when I should be writing or creating a concept.

Sometimes I do have to find a photo last minute for a guest post but since I familiar with the site I can usually find what I need quickly because I know exactly where to look for what I need.

I try to use free photos that don’t require credit or prefer credit but I never put the copy in jeopardy by using a photo that could have copyright issues.

I edit all my photos with pixlr.

I usually resize them with my MacBook Air so they aren’t too large. Large photos tend to slow your website down, which gives the visitor/prospect a reason to leave behind they get to know your brand.

Free:

Allthefreestock

Ancestry Images

Albumarium

Barnimages 

Bigfoto

Canva

Publicdomainpictures

Compfight

Dreamstime

DesignersPics

Epicantus

The Getty Center

Negative Space

Kaboom Pics

Death to Stock

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Contact Me Today for Your Digital Marketing Needs

Email: rudybrown@stupendouscopy.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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The (Most Comprehensive) Prospecting System for Creatives That’s Hotter Than Beyonce

The Backbone of My Business is Putting Myself Out There.

Prospecting is… identifying potential clients and is a number’s game but with research, the numbers can be worked in your favor.

Read my article about prospecting here.

I start by defining my target market based on the fact I am a content writer that is writing for publications and businesses. I end with generating high-quality leads. As a business owner that is writing assignments and marketing projects. Since I specialize in digital marketing and business writing in the healthcare industry I search for clients in that niche.

1st Step – Define Your Target Market:

Ideal clients for me are businesses that have a viable business model and are associated with the healthcare industry. Basically, companies and other entities that can afford my services yet can’t afford the services of a marketing/ad agency.

You can define your target market by completing a SWOT Analysis and creating a USP

Or you can do a PEST Analysis.

Check out my 5 Phrases of Evolution for Creative Turning into A Small Business Owner, here.

Use a 1 Plan Business Plan to Help.

How to Create a Stupendous 1 Page Business Plan Real Fast

Ask yourself questions like:

What’s your goal for being a business – savvy creative?

What’s your skill set?

Who pays for this skill set?

What is your niche?

Once you define your target market, you can identify who will potentially hire you.

I created a roadmap but I don’t think it is necessary.

My USP:

“I am a freelancer writer who creates content for publications and businesses in healthcare space so they can connect with their audience. I create content ranging from white papers and case studies to blog posts and brochures.”

You can view samples of my work at or you can contact me directly at stupendouscopy@gmail.com, 678- 626-7610″

2nd Step – Identifying Potential Clients:

Ideal Clients are referrals from other creatives or people I’ve connected with.

Great clients for me are publications that have a nice following and are credible because my published material can market my business while creating social proof and credibility.

Good clients for me are marketing and ad agencies because they may need a freelance writer with a fresh perspective.

Okay clients for me are ones that pay well enough and offer exposure or an opportunity that could lead to making more money.

I define clients in categories of Ideal, Great, Good, or Okay based on a number of factors that align with my Unique Selling Proposition.

3rd Step – Finding the Right Point Of Contact:

It is important to find the right person to contact or all your time will be wasted. 

You can also reach out to someone (like a mutual friend or acquaintance)  that can introduce you to the right point of contact. This can be done through social media or letters of introduction.

How I Find Prospects:

Since I based my business on digital marketing, I tend to search every publication ‘s staff page, team page, staff list, etc.

I search for the name of the editor on any content that is published.

Once I find the name of the editor I send them a query letter.

Searching “Natural” Markets for Writers:

Company Magazines/National Niche Publications/ Mass Consumer Magazines/Trade Publications/ Local/Regional Publications/ Association/Organization Publications/Custom Publications

High Paying Blogs and Websites

Writer’s Market

Best Paying List from different Blogs

Larger Nonprofits

Colleges and Universities

“Middle Market” of Medium-sized Businesses (Revenue ranging from $10-$100 Million)

Think Costco, Duns & Bradstreet

Traditional Ad Agencies, Digital Agencies

Move up Content Mills

Internet Searches for Publications, Agencies, & Companies:

Google Search {Publication} {Category} Editor

Twitter Search {Publication} {Category} Editor

LinkedIn Search {Publication} {Category} Editor

Look Through the Comments on Blogs

Company Searches:

I search for small-medium sized companies (250+ employees; 10 mils or more in revenue).

Search by Industry (For Example, Healthcare).

Search by State (Georgia).

Search Crunchbase, Inc 5000, Fortune 1000, DNB (10 results are free), hoovers, and Referenceusa.

Email Finder Apps:

Voila Norbert

You get 50 leads for free.

RocketReach

Clearbit

How I Find Businesses to Work With:

Ads in Local Publications

Stupendous Tip:

When searching local publications for leads, only target prospects that fit into your niche.  There is a higher chance of landing a gig because you can provide more value.

Alignable

Bark

Book of Lists (Expensive)

Manta

Yellow Pages

WhitePages

Bid Sites:

Peopleperhour.com (I’m not really a fan of this site)

 Freelancer.com (I dislike this shite)

Upwork.com

I only bid on high-paying jobs in my niche.

Nonprofit Searches:

https://www.guidestar.org/

https://www.charitynavigator.org/

http://foundationcenter.org/

Networking:

At local events at Meetup.com/ Chambers of Commerce / Forums/ Trade Shows

I learn about local business and exchange information.

Search  Local Office Parks for Healthcare related businesses

Other Creatives:

Web Designers, Illustrators, Traffic Specialists, Marketers, Videographers, and Photographers.

Digital Marketing Agencies, SEO Agencies

Step 5-Building a Contact List:

With all the information you have obtained about potential prospects at your disposal, organize it in an excel sheet. I use the excel sheets I got from a blogger.

I have sections for publications, persons, small businesses, local jobs, etc.

I make note of URL, contact person, contact information, person pitched, the date of the pitch, and the dates of the follow-ups.

Step 6-Reach Out:

Prospecting Schedule for Stupendous Copy

Every day I:

Send 3-5 emails cold pitches to prospects (some emails have videos).

Apply to 2-3 jobs posted on freelance job boards featured in my command center.

Apply to 3-5 publication sites a day via a relevant means (managing editor’s email instead of contacting the publication through the submission form).

Pitch 3-5 guest post on blogs via the submission form.

Look for opportunities on  all the quality content mills

If it is really slow:

I look for opportunities on all the up-and-coming content mills (Contently, Clearvoice, Skyword).

I look for job opportunities on social media.

I cold call businesses and cold email publications once I get the information for the point of contact.

I group similar prospects into groups of 10 and starting the cold calling process by priority.

I always reach out to the people who I think will be more likely to use my services.

 After I call a business I sent an email (letter of introduction), but at that point, it is a warm connection.

Cold Calling Details:

I pick up the phone and tell the stupendous story through my elevator pitch. More About cold calling here.

I developed a script for several different scenarios.

Stupendous Tip:

Have A Script for the Gatekeeper/A Script for the Point of Contact/A Script for Voicemail.

30-second commercial – mentioning a benefit or result specific to that business.

Quick Rules of Thumb

I try to call at the right time which is unpredictable. Obviously, no weekends or calling after 5pm or before 8am. I prefer to make calls Tuesday – Thursday.

Cold Emailing Details:

Read this.

Cold emailing is the perfect way for me to showcase my writing skills as I tailor the message to the prospect’s need, provide my experience, and leave links to the relevant content I’ve already written.

All my emails are centered around a meaningful connection, my value statement, credibility, and an invitation to connect.

I try to keep my emails to 125 words or less.

Elements of the Email:

I use a catchy headline when pitching via email.

I make sure it’s clear I know information about them.

I tell them how I can help.

I also make sure there is a call to action.

Letter of Introduction Blog Post

LinkedIn Details:

LinkedIn Script

Subject line: “Were you looking for a freelance writer?”

Body: Hi there – I saw you were checking out my profile here on LinkedIn. Were you looking for writing help? As it happens, I have experience in your industry/topic (explain how/give links). Let me know if I can help.

A Query Letter is different from a letter of introduction.

Instead of introducing myself, you pitch an idea to the story editor.

Stupendous Tips:

Basics

Keep it One-page

Keep your Bio short

Make sure it is proofread and polished

I may offer services like:

Writing a review

Writing a sales page

Writing content

Tools & Techniques of Keeping Track:

I Track everything in my Command Center (Google Sheets)

The Backbone of Prospecting System is my:

Command Center

My Command Center has all the information I’ve collected to help organize my approach to finding clients and keeping work.

I also keep a small spreadsheet of who I am currently prospecting. The categories are broken down into like Publications, People, Business, Local Jobs, and Remote Jobs.

Phone Call List is the main way I keep track of who I’ve contacted.

Email Sent Box is the main way I keep track of who I’ve contacted.

I input that information into the spreadsheet.

Step 7-Following-Up & Building A Relationship:

I created a schedule that I know much how I have to prospect, market, etc.

Almost nobody responds to the first email so persistently follow with the “3-3-7 formula.”

Research states seven instances of contact are required to secure their attention.

Results are a Numbers Game!

Step 8: Negotiate the Price

Stupendous Tip:

Make sure you are seen as interested and not desperate.

Inquiry

Meet

Bid

Bid Letter/Flat Rate Estimate

Contract document -the basic parameters of the job; the fee for the job, the timing of payments, exactly what the project entails, what’s included for that price, optionally, time frame.

Send it as part of a follow-up letter to a meeting or phone call.

Negotiate!

Ways to Receive Payment:

PayPay

Zelle

Cash App

Venmo

Square Cash

Cash

Check (If you have a regular client)

Wave

Step 9: Deliver

Stupendous Tip:

Once you land a job make sure to do your best work.

Step 10: Keep Marketing

Develop Smart Marketing Goals

Relationship Marketing

E-Book

Create Lead Magnets with https://attract.growthtools.com

Inbound Ways to Market Your Business:

Website (SEO, Blog, Landing Pages)

Merchandise

Challenges

Finding Clients!

Understanding how to balance work, marketing, accounting, and my personal life.

Staying positive when I had a slow week.

Convincing people I have a business and it’s not a hobby.

 


Thank you for reading, contact us for all your copywriting/content marketing needs or spread the word about Stupendous Copy!

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Email at: stupendouscopy@gmail.com

Phone: 678- 626-7610

Follow Rudy on Instagram: Rudy The Stupendous Writer 

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#TrustYourProcess; The Secret Step-by-Step Stupendous Writing Method for Clean Copy

I am talented and creating compelling copy sets me apart from other writers but I get my consistency from my reliable process.

I begin with my instincts to formulate an idea.

That idea is crafted through my writing process into copy that is perfectly balanced.

The only way my content can be extremely impressive is by paying attention to every single detail.

Check Out the Stages of How My Copy Becomes Stupendous.

Pre-Writing Stage:

I brainstorm using a creative brief (if applicable).

I do research if there is no creative brief.

The research includes reading, asking questions, and gathering specific information that is useful.

The goal of the research is to describe the premise, define the premise, and answer every question the audience will ask.

Ultimately, I find great sources of information.

Research Done!

I create an outline that has:

an example,

an action,

a feeling,

a fact,

an anecdote

I can explore all the ideas and shape them into a presentable form with the structure of the outline as a basis. 

Concept Stage:

The outline establishes structure so I create a temporary headline and develop subheadings.
I find a focal point of the copy and make it a lead (generally, the premise is always the focal point).  
All the details are added to create the body of the copy and after that, I incorporate the call to action. 
I make it succinct so the premise is presented on a pedestal.
The skeleton draft is born and I share this with you to ensure we should move forward.

Skeleton draft – a physical document showcasing the initial ideas on paper. It focuses on the language and layout.

Once we all agree on the concept, I walk away from the skeleton draft for at least 24 hours (if time persists) then I move on to the draft stage.

Draft Stage (Revision time):

I create a live version of the document to edit while I compare it to the dead version.
I print it out and I read it out loud the first time.
I dedicate a period of time to reading the document word by word from the end to the beginning.

– Then –

I read it a lot more times.

The main things I look for at first are:

Unanswered questions or points.

Opportunities to strengthen the copy or create lists which make the copy more readable.

Complicated thoughts that need to be simplified.

Major areas of weakness and missed opportunities to strengthen the writing and structure.

Immediately after, I read the document from the beginning to the end from the perspective of the audience.

  • How does this information help the audience?
  • Is the content memorable?
  • Does each paragraph/ section have an element of:

providing comfort, being memorable, sharing knowledge, and listing resources.

If the document passes those three questions then I proceed to the “Traffic Light Revision Technique.”

I read the document sentence by sentence and:

Highlight good sentences with green.

Highlight decent sentences with yellow.

Highlight horrible sentences with red.

Then I redevelop yellow and red sentences until they are up to par.

Editing Stage:

(Deeper look at how the information and ideas are presented):

I focus on:

making the copy easier to read, better organized, and more suitable for the audience.

 the overall structure and the quality of the copy.

the document as a whole and in sections.

enhancing the use of language by getting rid of the useless and misspelled words.

light proofreading to eliminate the spelling, grammar, and other common language errors.

the amount of “Passive Voice” being used.

if the tone appropriate?

Finally, I identify weak phrasing.

I eliminate:

extra words

ideas you don’t need

unnecessary points or examples

anything that doesn’t strengthen the document

Tools Used for Editing:

Grammarly

Proofread Bot

ProWritingAid

Writing Reviser

My Stupendous Brain

Check out the Compete list here.

I ensure the Key Goals for Editing are met before it is proofread.

I ensure the document:

flows logically

is coherent and consistent

forms meaningful whole

is clearly expressed

has accurate information

has the appropriate tone

is concise

has a clear purpose

is targeted towards an audience

I create the final headline at this moment by summarizing the content of the document in 25 words, and then I reduce the number of words until the headline is succinct and touches base with the four U’s.

I also use headline tools until I the find the perfect one.

 Proofreading Stage:

(correcting errors in spelling, grammar, syntax, punctuation, and formatting):

I,

Proofread it backwards (fresh eyes).

Stop at every punctuation (attention to detail).

Check out the first word of every paragraph (word choice creativity).

Verify spellings of the company, product names & titles (professional).

Verity days, dates, and time of events (confirmation).

Check facts!

Check if the hyperlinks work.

Error-Free Checklist:

  1. I check for misspelled words using a spell checker but also check for commonly misspelled words manually.
  2. I check for typography (the style and the appearance of the printed manner).
  3. I check for grammar.
  4. I use the search function of the computer to look for common mistakes.
  5. I check for common mistakes separately.
  6. I check for grammatical, spelling, punctuation, and other errors.
  7. I check the names of people, places, products, and companies to verify they are spelled correctly.
  8. I check the days/dates/years.
  9. I check the times.
  10. I check the hyperlinks.

Then

I make sure the document is polished.

Finally, I use the Copyblogger’s Content Confidence Checklist

I am a longtime fan of Copyblogger.com.

Check out the original article.

Strategy Goals:

Does the content speak to the right audience?

Does it move the business towards their larger goals?

Does it display your knowledge as a business?

Is it polished and professional?

Does it convert the audience into loyal customers?

If the answer to all these questions is YES, then I move on.

If the answer to any of the questions is NO, then I go back to the drafting stage.

Proof Stage

I print out the final copy and do one more proofreading session to ensure everything is perfect.
I mainly look for inconsistent alignments, the positioning of elements, missing elements, spacing, type density, and broken characters.

If everything looks good then I Publish it!

 

Contact Me Right Now for Creative Content

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Email: stupendouscopy@gmail.com

Phone: 678- 626-7610

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RuDaStu’s Top 10 Hip-Hop Albums of 2018

Welcome to RuDaStu’s Top Ten Hip-Hop Albums of the Year.

It was much harder than I thought trying to narrow down the list because there were a lot of good albums this year. I watch Everyday Struggle, music videos on Youtube, State of the Culture, all the Genius interviews, lyric breakdowns, etc. I’m sure the marketing and the presence of the artist affect this list as well but on a subconscious level. Hip-Hop is the soundtrack for my life and has inspired me to write poetry. The hard copy of my first poetry book, D.A.Z.E., is dropping soon but anyway back to the albums of the year. Cop the old ebook version here

My Top Ten is:

  1. Victory Lap
  2. KOD
  3. Daytona
  4. Luca Brasi 3
  5. Fetti
  6. Redemption
  7. Karma 2
  8. Role Model
  9. Stay Dangerous
  10. Die Lit

 

220px-Nipsey_Hussle_–_Victory_Lap

Victory Lap

Nipsey Hussle’s long-awaited debut studio album is my top album of the year for a few reasons. It’s like a Ted talk on how to build a business from the ground up. It’s so motivational I still listen to it at least once a week. On the mixtape scene for 13 years, Nipsey knew how to craft the perfect Grammy-nominated album to represent what he stands for. Black Capitalism weaves its way through his effortless flow as he tells his story of hustling to making music to entrepreneurship. The message was planted in his Marathon series, the mindset was apparent with the $100 mixtape Crenshaw, and it all came full circle with Victory Lap.

Released:

February 16, 2018

My Top Tracks:

Victory Lap

Keyz 2 the City 2

Blue Laces 2

Million While Your Young

Visuals:

“Last Time That I Checc’d”

“Rap Niggas”

“Hussle and Motivate”

“Double Up”

“Status Symbol”

“Victory Lap”

220px-JColeKOD

KOD

Any other year this would have been my number #1 album. J.Cole’s surprise on 4/20 proved to be a perfect project for the climate of hip-hop in 2018. He touches on so many issues in the black community, and all of American I would have to write an entire article devoted to that. His wise words for young rappers and his honesty about his mother’s pain were examples of why Cole is a top-tier lyrical legend of music. The addiction-themed flows start from the inside but end up with almost an outsider’s view of today popular styles of hip-hop.

Released:

April 20, 2018

My Top Tracks:

KOD

Photograph

ATM

Motiv8

Visuals:

“ATM”

pusha-t-daytona-artwork

Daytona

Pusha T’s album was the only one I enjoyed from the Good Music roll out and probably would have been my favorite album of the year if it was more than 7 tracks. That’s way too short for my taste but the quality of each song is so high the impact was priceless. Pusha T’s sharp lines flow over Ye’s best work of the year (to me)! The verse from Rick Ross blends well with the album and is one of the most memorable verses of the year. Fans of King Push were waiting for the album for a while but once it dropped it was full of lyrical gems.

Released:

May 25, 2018

My Top Tracks:

If You Know You Know

Hard Piano

Santeria

Visuals:

“If You Know You Know”

https_images.genius.com24b2569bc32192383367e6f070618f0e.640x640x1

Luca Brasi 3

Kevin Gates continued the Luca Brasi chapter detailing every part of his life in his unique fashion. His style is storyteller mixed with a master of the “flex” flow. I like the album being as comprehensive as a novel. Song after song adds layers to the story while detailing dealing with inmates, the law, family, and the streets. Obviously, this was his first release after getting out of jail so he focused on crafting a message to kids and his struggles. Overall the project was insightful yet has a lot of trap material.

Released:

September 27, 2018

My Top Tracks:

Adding Up

Discussion

Great Man

Visuals:

“Adding Up”

“Great Man”

“Money Long”

1540962331_f92da9d5e45747e77d247779ca97f802

Fetti

A collaborative effort from Curren$y, Freddie Gibbs, and producer Alchemist, the album is soulful beats, lyrically exercising, and potent. A lot of people say Freddie Gibbs outshines Curren$y but I don’t hear it. Their contrasting styles are evident, as Freddie’s aggressive flow tugs on your eardrums, while the Spitta’s flow is super smooth and steady.  The tape is like a gift that you forgot about but when you opened it forgot about everything else. Gangsta Gibbs lyrical ability is severely underrated as his witty wordplay about crime, woman, weed, and guns never fail to impress me. Curren$y vivid verses about his lifestyle at always on point. Alchemist’s production needs an article of its own it was ridiculous.

Released:

October 31st, 2018

My Top Tracks:

Saturday Night Special

Location Remote

Willie Lloyd

Tapatio

Visuals:

None

220px-Jay_Rock_–_Redemption.png

Redemption

Jay Rock killed this album detailing gangbanging, his struggles, overcoming everything, and his street life storytelling ability is the key to that. With each hard-hitting verse, he embodies someone who perfected their craft with a delivery and lyrics that are dynamic. Each song serves its purpose to give the album a well-rounded feel as Jay Rock raps about the projects he grew up in and the crimes he committed but he also talks about the negative realities of these choices. He also celebrates life and his accomplishment throughout the album. His survival of the motorbike accident in 2016 seems to be the foundation of the music and from there Jay Rock touches ever mood one would feel on the road to redemption.  

Released:

June 15, 2018

My Top Tracks:

WIN

OSOM

ROTATION 112th

Visuals:

“Win”

‘“Bloodiest”

“OSOM”

download

Karma 2

Dave East touches bases with everybody in Hip-Hop with this project. Although there is plenty of modern production, the project reminds me of the ’90s with his lyrical ability mixed with star power. 19 tracks with verses from Fabolous to Gunna, BlocBoy JB, Lil Durk, Trouble, and Don Q, the tape is New York influenced storytelling paired with new age trap lingo and sounds. Clearly, this music is for the underground scene as the Harlem native says in his comfort zone. I don’t enjoy every song on the project, so I think it could have been a little more comprehensive. However, when East and the beat mesh it almost an instant classic in today’s hip-hop and on this project he has 5 songs that could be on his debut album.  

Released:

July 27th, 2018

My Top Tracks:

“I Don’t Understand”

“Traumatized”

“Russia”

Visuals:

“I Don’t Understand”

“No Stylist”

download (2)

Stay Dangerous

YG captures LA’s culture and his growth with this album but it has a lot of subpar lyrics. To me, this album flew under the radar because it was released the same week as Travis Scott’s Astroworld.  I was in L.A. when this album dropped so that may have to do with the position of this album. YG dominates his lane with good music but his album has no overall focus. It seems like certain songs were at the YG standard while a few tracks were just thrown on the album. His energy is unmatched and his style is unique enough to always have an impact.

Released:

August 3, 2018

My Top Tracks:

10 Times

Power

Too Bazy

Visuals:

“Suu Whoop”

“Big Bank”

“Handgun”

“Slay”

download (1)

Role Model

Young Dolph got a lot of attention when he said, “Fuck the 22 million,” and the album details why he made that decision. The South Memphis Kingpin is a role model for every entrepreneur. He is not signed to a label yet generates the same amount of attention as someone plugged in with industry insiders. While lyrically there’s not much there but trap talk and flexing, the album still has a touch of substance to inspire. Since the music is for hustle minded people I can see why a lot of people would bypass this project but based off of Dolph’s position in the game I thought it captured the moment perfectly.  

Released:

September 21st, 2018

My Top Tracks:

By Mistake

Break The Bank

Playin Wit a Check

Visuals:

“Major”

“By Mistake”

“Playin Wit a Check”

“Break the Bank”

“Still Smell Like It”

“Black Queen”

download (3)

Die Lit

Playboi Carti has a lane, a sound, and he killed it with his album. While it may not be quite counted as a Hip-Hop album it is still one of the best projects that came out this year. I’m not a huge fun of Playboi but this project is perfect for its cause. Die Lit is new age hip-hop where there is just as much singing as there is rapping but for some reason, I enjoyed his style of doing it while most of the time I can’t stand it from other artists. I can’t quote any of the lyrics to you but I use to have all the melodies in my head whenever I listened to Playboi Carti debut.

Released:

May 11, 2018

My Top Tracks:

Fell in Love (Ft. Bryson Tiller)

Long Time (Intro)

Visuals:

“R.I.P.”

Honorable Mentions:

FM!-Vince Staples

The World is Yours – Rich the Kid

The Book of Ryan – Royce da 5’9”

Gangland Landlord – Mozzy

Beloved – Dave East & Styles P

Freddie – Freddie Gibbs

Dicarpio 2 – J.I.D.

Not All Superheros Wear Capes – Metro Boomin

 

DAZE KINDLE COVER

More Details About Daze (EBook)

The Depicted Abstractions of a Zoned Ebony (D.A.Z.E.) is a collection of 25 poems focusing on the psychology established constructs of motivation, pride, love, intelligence, and conformity. Readers are brought into the mind of Rudy the Stupendous Writer, through his poetic persona, as his honest and intimate thoughts are organized in cynical and conscious poetry.

My writing persona conveys the attitude, heart, experience, and spirit of African-Americans and Hip-Hop culture into poetry.

IMG_20181205_093324_038

Noveil_

………there’s much more.

Cop the old ebook version here


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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12+ Stupendous Editing Tools That Can Kill Your Writing Insecurities Right Now

Every professional needs “tools of the trade” to complete the job at the highest level. Writer’s need help crafting their words so their content can be clear, concise, and creative on a consistent basis. I’ve gathered my favorite editing tools that help me create content faster allowing my business to be efficient.

The faster and more efficient you become at your craft the more confidence grows and soon enough you’ll have no insecurities.

(Leave a comment and tell me what you think. Please provide any additional tools).

Tools Used for Editing:

1Checker

A Mac editing software.

Integrations:

My Stupendous Brain

Self-explanatory. I have to trick my brain by reading out loud from the last sentence to the first but I catch the most errors that way.

Ginger

Software that integrates into your browser to help prevent mistakes.

Integrations:

Grammarly

Grammarly is my go-to because it is a free writing assistant that can be used as an online editing tool, a spellchecker on your phone, WordPress, and your Google Docs. It quickly lets you know what errors there are and gives you a score as it focuses on correcting over 250 types of grammatical mistakes, spelling errors, and vocabulary usage.

There is a free version but there is also a paid version that offers more features.

Grammarly has a blog that provides writing tips.

I love to use this tool to quickly edit and proofread my content, social media post, text messages, emails, and everything else that gives written communication.

Integrations:

Microsoft Word

Hemingway Editor

 I use this editor to get directions on my sentence structure as its strength lies in its ability to highlight long hard to read to read sentences. It also lets the writer know if there are too many adverbs,  if there is to much use of passive voice, and if there is a better word choice. It is an online tool that gives writers tips on creating a better document by providing a readability score (based on grade level).  It also has a counter for words, characters, paragraphs, and sentences.

I love using this tool to ensure my writing is tight and simple.

Integrations:

Desktop App for $19.99

Microsoft Word Spellchecker

I use this tool just because it is there. It works for basic spell checks but nothing else.

PaperRater

This tool is an online proofreader I used for college. It checks the grammar of the content, provides suggestions, and looks into plagiarism.

I love this tool to check for plagiarism.

Integrations:

None

ProWritingAid

A grammar, editing, and style software that focuses on helping the writer express their ideas clearly.

I love the summary report it produces as an add-on for Google Docs.  The report explains style and grammar gives you a score in a wide range of categories.

For example, it analyzes the number of glue words you use.

The tool also has a blog that provides writing tips in all areas of the profession.

I love to use this tool to ensure my writing style is sharp and on point.

There is a free version and there is a premium version.

If you write a blog post and it gets published – they give the premium version to you for free for a year.  

Integrations:

Web, Google Chrome, Google Docs, Microsoft Office

Proofread Bot

(Google Docs Add-On)

I use this application as a Google docs add-on. It doesn’t do much for me but it does catch the occasional error.

SmartEdit

I don’t use smart edit, but I tried it for 10 days. It is a Microsoft Word add-on targeted towards creative writers.

Slick Write 

This online editor is free and offers corrections on vocabulary variety, adverbs, pronouns, and uncommon words.

I use this tool to focuses on stylistic mistakes as it divides its analysis into the structure, grammar, and spelling.

Typely

This online editor aims for precise editing to assist with crafting strong prose. It provides information such as the amount of time it would take to read your content but there is no grammar checking.  It offers stats like word and character count.

The company also has a blog.

I love this online editor because it has text to speech so I can hear content out loud.

Writing Reviser 

(Google Docs Add-On)

I use this application as a Google docs add-on. It is free has a very comprehensive system for checking everything a professional writer needs to worry about. This is my favorite app for editing because it breaks down the document is a multitude of ways that are extremely important to copywriting.

Books:

On Writing Well

A reference book for writing quality words, sentences, and paragraphs.

Proofreading Handbook

A well-written reference book by on how to proofread. It provides a formula for dead/live versions of the document that ensure accurate and consistent editing.  She walks the reader through a step-by-step process for editing and proofreading.

Online Resources:

Grammar Girl 

An online reference that breaks down a lot of the grammar rules.

Tools for Editing Web Copy:

Read-able

Copyscape

Unsuck-it

Live Keyword Analysis 

Social Mention

SEM RUSH

Keyword Finder


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