Headline tools? Who needs those?
Quick List of the Tools
Here’s a checklist to help with the crafting of your headlines.
Our first impression of a website is similar to our first impression of a person. The same goes for social media, email marketing, etc. Anything to do with your product or service. Develop a way to create lead generating headlines consistently to get your prospect’s attention.
According to a study, we form an impression of a website in 50 milliseconds. Another study called Trust and Mistrust of Online Health Sites found our judgments influence the credibility of the website. Of course, these impressions are complex but happen quickly. Apply this knowledge to all of your digital marketing efforts. You need to impress people fast.
The hero section is vital to converting prospects as they make those snapshot judgments. As those judgments influence their behaviors and decisions, the headline should capture the information the user is looking for. It applies to your social media captions and ads. Whatever words you use can make a difference in getting engagement and your audience overlooking your content.
A good impression increases your chances of converting visitors. Make a great first impression with your headline.
“On average, 8 out of 10 people will read the headline copy, but 2 out of 10 will read the rest. ”CopyBlogger.com
Does your headline offer the reader a reward for reading? As the most important part of the copy, its sole purpose is to get the first sentence read. Use these generator and/or analyzer tools to come up with a unique headline that attracts your audience.
Learn more about how to craft headlines:
The purpose of this list is to help you brainstorm ideas for your headlines. I wouldn’t encourage you to use these tools to create headlines for you. Although there are headline generators below, typically the headlines they generate are generic and won’t speak directly to your audience. The headline analyzers are on the list are extremely helpful when you are fine-tuning your lead generating headlines.
The HubSpot tools blog idea generator comes in 9th place for me. Simply because it gives you 5 generic headlines depending on what you enter. Technically, it is not a tool for headlines but you can use it as a springboard. And it is the same five headlines so maybe you’ll only need to visit it once. Despite this, there is an opportunity to get access to a year’s worth.
HubSpot’s resources are very effective in improving your digital marketing. Unfortunately, this headline tool is underwhelming.
In 8th place, I have listed Tweak Your Biz. Their headline generator is generic nonetheless it does provide a lot of headlines in a lot of different categories. This is a great tool to use to get an idea of where you should go with your headline. Also, it is great for subheadlines since it provides many alternatives for the same category. For example, it will generate over 20 headlines directed towards the business audience.
The number of headlines it provides seems unlimited but since they are generic your audience will ignore them if you copy and paste.
Content Row’s headline generator is number 7 on my list of headline tools. It would be higher if I included the headline analyzer. That’s a huge bonus. But it doesn’t compete with the analyzers coming up next on this list (they’re all in the top 3).
The generator gives you a quick breakdown of the importance of headlines. Enter your keyword and it generates about 5 headlines with the option to generate more. Each headline it generates comes with a score from their analyzer. Also, it will list the type of headline it is. If you get the pro version you get more access to the features of the generator.
The categories are
Another beneficial aspect of this headline tool is you can add additional topics.
The analyzer gives you a scored based on a few factors.
The factors seem to be:
It lists your headline’s strengths and suggestions. Content Row has even more features that can assist you with the other components of your content marketing.
Number 6 is technically not for headlines but once you use the tool, you’ll see it sparks a few ideas for your headline. Enter your keyword and the generator will keep coming up with different headlines one at a time. The feedback they provide about each section of the headline is critical to understanding how to reach your audience. Some of the suggestions are out there because Portent believes in name dropping celebrities. You will find most of the suggestions are creative and may inspire you to add some spice to your headline. Scroll down and they provide some great general tips about your keyword in the headline.
The insights into the headline it suggests are priceless. Tips include
Blog About is my number 5 because it uses more of a fill in the blank format. If you select a headline you like, it saves it for you. This tool helps you generate unique headlines and instead of displaying something you can copy and paste. It helps engage your mind. You will think about what will attract your audience and lead them to take action. As my second favorite generator, there is a lot of value here especially since it is more of a tool to give you topics to blog about. The Blog About would be the leader of the pack if the list was about idea generators. However, it doesn’t focus on incorporating the keyword enough for my liking. But that’s why these tools are for inspiration rather than the end all be all.What's your favorite headline tool? Click To Tweet
4th goes to the Blog Title Generator of the SEOPressor. You can enter a keyword but you can also enter:
It will give you a ton of headlines incorporating the keywords. It is typically over a thousand examples of headlines. It provides 6 examples at a time. Although most of them are generic, you can find plenty of inspiration. In my opinion, the headline examples are the best on the list. It doesn’t have all the additional features of some of the other generators. This tool gets to the point and has more effective headlines than the other tools listed before it.
The only negative is you can only use it 5 times a day but if you provide than an email address you get your access back.
Now analyzers are much different then generators so they automatically have more value since they give you feedback on the headline you want to use.
Coming in at number 3, this tool is simple and effective at letting you know the emotional value of your headline. Type your headline in and get your score. It breaks down headlines into three categories:
Number 2 on my headlines tools list gives you a score based on word balance. And it provides a length analysis based on characters and words.
Components of the word balance are
It tells you the type of headline you are using.
They embed tips throughout the evaluation. The headline tool breakdowns the first part of the headline and the last part. CoSchedule Headline-Analyzer will highlight the keyword. The tool analyzes the sentiment of your headline as well.
Some of my favorite aspects are the google preview and email subject line preview. The only reason they aren’t at the top of the list is because you have to provide your email address to get the results.
My top tool of 2020 is Sharethrough’s Headline-Analyzer because it provides the most feedback.
It quickly provides you the number of characters and the number of words. Then it gives you a headline quality score based on more than 300 unique variables. There is also an engagement score and an impression score.
It breaks down the strengths and suggestions. The analyzer uses the following elements to create a score:
They explain every aspect of the score and tell you what works when crafting effective headlines.
You put effort into every aspect of your digital marketing campaign. You’ve perfected your product or service. So why neglect the headlines? Headlines are everywhere. From captions to blog posts to ads, making a great first impression leads to increased conversions.
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During these turbulent times, the coronavirus (COVID-19) pandemic is scaring the crap out of me. I don’t do well with uncertainty but in these times all I can do is continue to walk the path I was on before things got out of hand.
According to this Forbes article, the Coronavirus pandemic is quickly changing how business is conducted.
Having trouble adjusting to the amount of digital content you need to produce since the world has shifted? “Hire a freelance copywriter.”
Rat in the kitchen problems are as follow…
Having superior writing ability is overrated. Find a freelance copywriter who gets your business. All they need is a little bit of exposure to your industry, audience, and goals. Writer-client relationships are the bread and butter to success in a freelance copywriter’s career. That creates a WIN-WIN situation for both parties.
Marketing directors, I know your MARKETING DEPARTMENT is your baby but…. “Hire a freelance copywriter.”
A very direct statement coming from a freelance copywriter but I value your time so I got straight to the point.
Since everyone is working REMOTELY at this point – why not outsource those “need to get done” projects to a professional.
Marketing directors, don’t be afraid to delegate simple projects to an outside source. Yes, it is easy to say but actually doing it is A CHALLENGE.
Buy yourself TIME and outsource those marketing projects to a freelance copywriter that fits.
Your concerns are warranted. Especially when it comes to
NONE of these are actual issues if the right FREELANCER finds you.
Hire someone outside of the company walls.
Freelance copywriters are a rare breed of people competing with immortals. We have to write better web copy (for example) than anybody else in our niche to survive.
Marketing directors should use this to their advantage and consultation with a freelancer about those “In the Wheel House” projects. If they have worked in the industry then they can craft content that appeals to your audience.
We are easy to work with. Freelancers have a natural incentive to do a great job on the task simply because that is how we live. We pay bills by completing projects promptly and ensuring our clients (yes, you) are happy.
We know you are depending on us to represent your company in a high -quality manner. We represent ourselves the same way. We have every intention of building a relationship so we become your go-to resource.
Also, freelancers use their work (your marketing materials) to get more projects so they can keep paying their bills and keep living their desired lifestyle.
Most freelancers offer FREE consultations to ensure the project is a good fit for your company and our business.
We beat deadlines. Have a 15-minute or longer project launch meeting with a copywriter to confirm the details of the project (scope, timeline, payment, etc) and then schedule a remote weekly meeting that can be (30 minutes to 1 hour) to ensure each milestone is met. You can communicate via email, zoom, or your phone.
We submit high-quality work and clean drafts because our reputation depends on it.
No time is wasted with a freelancer. Our time is literally money.No time is wasted with a freelancer. Our time is literally money. Click To Tweet
No need to train us. We are prepared and experienced. Typically, freelancers have an ingrained habit of hard work.
Most copywriters love to do research. We are actively reading trade journals, blog posts, following influential people, watching YouTube videos, etc.
We “play prospect” all day long to see what the competitors are doing.
It’s guaranteed you will experience a different perspective that understands your strategy. New ideas will be brought to the table. You will have a new trusted partner.
We are detail-oriented. Our hunger for knowledge, curiosity, desire to participate, and passion for life ensures every SINGLE element of existence is accounted for. Because that is where our next idea will come from.
We notice everything about a project, a client, the audience, the environment, and the research we conduct.
We are curious about everything – the product, the website, your audience, the results, and more.
We like to be involved with every part of the process since we work mostly in isolation.
We are passionate because we love to write, we love people, and we love making money for our clients and ourselves.
We go above and beyond. “Communication is just getting information from one brain to another brain,” so we use our broad experiences to persuade the target audience.
I’m a psychology major so my copy heavily relies on Sugarman’s triggers. Learning what makes people tick and addressing their needs, solving their problems, and being creative about it – is the rest of my life’s work.
We are not employees. Our role with your company is specific to the project so you SAVE money by working with a contractor. We fit short-term to long-term needs and there is no legal need to pay us a salary (just our project fee), provide an office space, or give us benefits.
Let’s connect on social media:
We remove friction from the creation process and add value. Do I need to say more about the VALUE a freelance copywriter provides?
Good Interrogation Skills
Good Listening Skills
All of this VALUE is added naturally within the current project.
Disclaimer: My brochure creation process is based on Bob Bly’s guidance detailed in The Copywriter’s Handbook.
Landing Page Leads…
are a way to start off the landing page so you can reel the prospect along.
A lead is “the hook” that pulls the prospect into the web page copy. It has to capture the when, who, what, where, and how in a concise way.
Headlines get your audience’s attention but leads hold their interest.
It establishes the voice and the direction of the landing page.
Leads should be no more than one sentence. The language should be active over passive.
It is an implicit promise to your audience.
Read this article published on Clearvoice for How to Write a Lead….
Landing pages are an essential part of the sales funnel process. They can be used to collect email addresses, to sell a product, or simply inform the customer.A well-written website will allow you to have high profile margins Click To Tweet
The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand. Content marketing educates the audience about your product/service without coming off as “salesy.”
CBHC’s Vice Chair, Terri Richardson
“Stupendous Copy has done a great job writing and researching health-related topics. The articles have proven to be the most viewed on our website.”
A non-profit targeting Colorado’s African American population (statistics below) needed help marketing at an inexpensive cost.
They decided to focus on content marketing.
I implemented the “Words Mean Business” strategy so they could maximize the value of the resources they already had.
A Website & Facebook
CBHC had a solid foundation with events, but didn’t have a unified marketing plan for it’s online presence.
CBHC’s digital marketing presence increase their engagement results in more sales for their First Annual Gala.
The non-profit also got exposure from a local news media outlet and a newsletter with over 15,000 subscribers all through their website and Facebook.
Colorado Black Health Collaborative needed to increase the engagement among Colorado’s African American population to raise funds to decrease healthcare disparities.
Colorado Black Health Collaborative officially became a non-profit organization in 2009. After their first unofficial event, the Family Reunion, positive feedback from the community created a focused mission. Since that day, Colorado Black Health Collaborative has transformed into a comprehensive healthcare network working towards addressing the health disparities in the Black community amongst Denver’s population.
Even in the non-profit sector words generate revenue.
Challenge Number 1 – Financial Support
Although the goal is not to make money off of the community, the organization still needs their financial support to operate. Thankfully, that isn’t the only way to support the organization.
Challenge Number 2 – Raising Brand Awareness
With the presence of digital marketing, engagement from the community helps CBHC raise awareness for their cause and their brand. Raising awareness increases engagement from their audience. Raising awareness and increasing engagement leads to a greater presence in the community so when it is time to donate money or time (even more value) it is a win-win for both parties.
Challenge Number 3 – High Level of Engagement
The number of members and a high level of engagement speaks volumes to grants makers.
CBHC has to have these grants to operate.
Using their website as a vehicle of engagement, they also wanted to make sure it would actually get them better results.
So they focused on SEO, content marketing, social media (Facebook), and email marketing.
The end goal was to have members of the community highly engaged with the organization’s brand.
The challenge was providing enough value to their audience so they will interact with the content. Using copywriting techniques infused with related stories, the content became valuable enough for the audience to get comments, likes, and other opportunities.
Using stories and relevant events tied in with healthcare facts and statistics (the “Words Mean Business” strategy) increased the engagement of CBHC’s audience. We decided to use certain types of content to accomplish this (primarily blog post marketed by Facebook) and implement copywriting techniques in marketing channels that already existed.
Membership Drive (Concept, Creative Brief, Press Release, and Autoresponder Email)
Brochure Bullet Points
Newsletter – Bill Bellamy
Based on James Brown’s hit song “Black and Proud,” we developed a campaign centered around being Black and Healthy and taking pride in taking care of yourself.
Specific – Put out relevant content consistently.
Measurable – Engagement Rules! How many comments? How many likes? How many strategic partnerships are made? How many tickets are sold?
Attainable/Actionable – Blog post marketed through Facebook.
Relevant – The content will tie into the selling the First Annual Gala.
Time-bound – How many tickets will be sold by Nov? How many likes did the post get after a month?
Individuals’ information is like currency. The strength is in numbers. The organization can use membership numbers for grants, leverage, and strategic partnerships.
All the articles are marketed via Facebook.
One article did very well in terms of conversation.
Another had a lot of shares.
Another one created an opportunity for an interview from the local news.
Also an opportunity with a media outlet that has 15,000 subscribers was a result of our hard work.
All the articles increased the engagement for CBHC’s website.
(Top Post per the social media stats – 34 Shares, 4 Comments, 27 Likes)
The barbershop article inspired the American Public Health Association to publish a similar story in their publication.
I created a document that summarizes the key (selling) points of the non-profit. The goal was to raise money for their cause. The document ended up being used as copy for the 1st Gala brochure. Most of the important information was used as bullet points on the printed marketing materials.
About Us Section (2018)
Concepts used for Press Releases and Emailing (2019)
Emphasized Value/Alliteration (Repetition of Free)
Craft Historical Poem for Printed Directory (2019)
The membership drive went well but the organization realized it didn’t have the manpower to keep it going. The key result was people were signing up at a rapid rate. It proves the campaign was a success.
Since the blog posts are marketed on Facebook, CBHC decided not to disclose the private statistics (the conversation rate of readers from Facebook to the website).
The success was measured with the engagement the organization received from the community, other organizations, and the high attendance of their marquee event.
The First Annual CBHC Black & White Gala had over 400 guests.
Overall, most of the content received an overwhelming response from the audience.
Introducing S.M.A.R.T. Goals for the blog posts.
Adding more Call to Actions.
Creating a content schedule.
Recycling the content on different digital platforms.
Using the website, blog posts, and social media, Colorado Black Health Collaborative and I created a marketing funnel that proved to engage the community, other non-profits, and local businesses in a consistent manner. We were able to provide valuable content that was FREE for the potential ticket buyers and volunteers. The method of digital marketing was relatively inexpensive for the non-profit.
Rudy Brown was born and raised in Denver, Colorado. In 2013, He graduated from MSU Denver with a BA in Psychology and a minor in English-Writing. He is a copywriter for hire. He owns a copywriting company, Stupendous Copy (stupendouscopy.com).
So much more than a search bar, Google Tools has made life as a small business owner more efficient.
Google is one of the Big Four technology companies and goes bar beyond its search bar.3.5 billion Google searches are made every day. Click To Tweet
Utilizing these tools can increase your profit by enhancing your productivity.
Using Google’s services can enhance your digital marketing since “Google it” is an actual phrase.35% of product searches start on Google. Click To Tweet
Today, I’ll list some of the basic tools you can use that.
I have come to depend on them. Feel free to use the tools the way I do but more importantly I really hope this inspires you to share a few tips with others about how you use Google.
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Whether you are a small business owner or marketing professional Google has your back.
Google is my favorite corporation by far. The tools they have created make my life so much easier as a freelancer. Not only do I have a Google phone, but my entire business runs off of tools that the giant has developed.
You can use google forms for a lot of different purposes (surveys, questionnaires, party invites, event registration, etc).
You can view their responses in your google drive.
You can download the responses into an excel sheet.
I use the answers as a baseline for the project I’m working on.
I use Google Keep to collect ideas, images, and thoughts to help with the copywriting project.
You can use it to store everything related to your project while you are on the go. It is stored in a cloud so you always have access to it.
I use Google Docs to write and edit the document I’m working on. I love it because it saves automatically on the cloud so no work ever gets lost. Also, I can share the skeleton draft with the client without having to upload it to an email file. Plus, I can quickly make a copy of it to edit.
I use Google Slides to create marketing plans, creative briefs, and additional marketing materials.
I use Google Sheets to keep track of everything.
I use Gmail to send the completed project and to communicate with the client.
All of these tools are self-explanatory. As a small business owner or marketing professional, you will need to collaborate with others and share ideas without having to upload everything all the time. Plus it can be hard to keep track of all those changes. Let Google do it for you.
I love the calendar because it provides multiple views of the day, week, month, etc.
I color code my task so I have a visual of what my day looks like.
Also, Google has a feature where my calendar is connected to my alarm clock so when I press off – the voice reads my calendar to me out loud while I’m still opening my eyes. It helps me envision my day.
A basic to-do list that stores online. You have access to it in your email and you can create multiple to-do lists that have reminds and time stamps.
Google alerts is great way to stay on top of the trends. You can set up an alert that will be sent straight to your email.
Choose your topic and google will send articles related to that topic.
For example, I have “Digital Marketing” and “Copywriting” alerts.
Although outdated, my phone is tailored to my every need.
I use the following google tools plus other tools to do keyword research so my client’s landing pages rank.
If my clients provide behind the scenes access to the content. I use their Google Analytics states to craft more concise feedback based on what the feedback from the audience is.
Google’s search engine is the largest so use their tools to enhance your digital marketing skills and presence. Both can increase your ROI as a freelancer, a small business owner, or even a marketing professional at a small to medium business.
Headlines grab your audience’s attention. According to Copyblogger, “8 out of 10 people will read the headline, but only 2 out of 10 people will read the content.”
The headline’s sole purpose is to get the reader to interact with your content.
Make sure the “big” promise is useful information.
Adding a time element increases urgency.
Be ultra-specific about what’s unique about your content.
Keep your headlines concise, catchy, and captivating.
The sole purpose of the headline is to get the content read, watched, or opened (at the least). The skill of crafting a headline is vital whether it’s a novel, a case study, a blog post, or a YouTube video. However, what is the best way to consistently produce high-quality headlines?
You should develop a set of rules to always have options for every title/headline. Crafting irresistible headlines is a simple formula away.
“A headline is words set at the head of the page or passage to introduce or categorize,” per Merriam – Webster.
The important information is at the top of the inverted pyramid method. The headline must draw people in. It is the first step of the famous “slippery slope” technique popularized by copywriter Joseph Sugarman.
These 4 rules for crafting headlines will have your audience reading your valuable content.
You want to think about the results the audience will get from reading your content when you are crafting your headline. Your headline should promise the reader the results you envision. Appeal to their self-interest in a bold and dramatic fashion. Newsworthy headlines are effective because they use words like introducing, new, at last, etc touching on human’s natural curiosity. One of the best words to get your audience’s attention is free. (Obviously, you need to offer something to use that one). Remember to always address any objectives they may have. Be sure to fulfill that promise in the content so your brand/blog/book doesn’t lose credibility.
Ask the reader a question in the headline and promise to answer it in the content.
Promise to reveal a secret to the reader, arousing their curiosity.
Make a seemingly contradictory promise.
Use as “Crazy as it Sounds” followed by a promise.
(All of these techniques create a fear of missing out).
Within the promise of the headline, using numbers and statistics, stress the value of the information that might save them time. Another way to create urgency is to tie in your content with a current event or create a challenge based on something popular. You can make a time-sensitive recommendation in your headline and follow it up with content that answers important questions about your product or service. Concentrate on the limited time your audience must read your content by advising them to read it now before it is too late.
You can also offer limited-time cost savings, discounts, or create something exclusive that has value and readers can’t get anywhere else (you must have something to offer to use this one).
Target a reader/client/customer/audience with specific topics that address their concerns. Often, well-respected writers tell you to write with one person in mind. In the marketing and business world, that content addresses the needs of their buyer persona. You can state the benefits of your content in the headline, make a comparison to other products and services, or refer to how you can help your reader achieve their goal. The most effective headlines show the return on their investment of time (reading your content). Whether that investment is time or money, you can create credibility and increase your value using reliable sources in the content and mentioning that in the headline. Encourage your audience to read your content by lending a helping hand to their common concerns.
“How to” and “Reasons why” headlines are the most popular because they can have a positive or negative focus and usually have numbers associated with them.
Give the audience a command
Set up a contradiction
William Zinsser, the author of On Writing Well, states brevity is the ultimate way to capture attention. The world is cluttered with content so to cut through it keep your headline short and simple. Strip your headline down to the point the only words in it are because they represent the three previous rules. Length isn’t as important as making sure there are no adverbs and no unless words describing how you feel, how you think, or what you saw. The bottom line is to be persuasive.
Try to summarize the content in 25 words and then edit that summary until it is a headline. This is a tip I got from the owner of KopywritingKourse, Neville Medhora.
If you still can’t think of anything for the headline or if you are short on time, try these three headline tools.
A general rule is to spend half of your time on the body of the content and the other half on the headline. Create the content before you write the headline.
Headlines can beat the odds by getting a larger portion of your audience’s attention. Using it to communicate a full message that provides value while emphasizing the importance of your content to the reader is critical. If it is believable, intriguing, and triggers a strong emotional response your headline will convert massive amounts of people into new readers of your content. Use the 4 rules to craft a headline that fits that criteria and watch your content data rise. Crafting a headline is part art and part science. Use them to convince the massive amount of people on the internet to convert into loyal consumers of your website, brand, product, book, etc.
I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com).
The basic slippy slide technique involving your customer’s attention, interest, desire, and action is a foundational formula for all the different types of copy, especially blog posts and newsletters.
After implementing this formula in your content, your website will have a higher Google ranking as more traffic is driven in. With more engagement, you can build a growing list of email subscribers. With more traffic and more email subscribers, your return on your investment will be revenue that will keep piling up without much effort on your part.
The simplest way to get more business is…
Write your content so you always get your audience’s attention by engaging their interest with interesting facts and/or information that connects with their desires. Finally, make sure to call them to take action.
The idea behind anything you create is to get the copy noticed by your potential customer and persuade them to take action by turning the features of your product/service into benefits for the customers.
Wanna learn the formula? Let’s get started…..
Use powerful words to grab your audience’s attention that are ultra-specific.
Using a number is critical to catching the reader’s eye.
The headline should present a clear benefit that is relevant to the reader.
Something is relevant to the audience when it addresses the reader’s fears, anxieties, and/or aspirations so make the headline emotional.
Create the fear out of missing out so you can hold their attention until it turns into genuine interest.
The leading paragraph of your content should have a hook in the first few words and should increase their interest.
To keep the reader’s interest the content must address their needs.
If your company offers a comprehensive health screening at a lower cost then make sure the benefit of getting the screening done is relevant to your potential customer.
Having a solution to the reader’s problem, which is some sort of fear of dying from cancer, or anxiety about not being productive is the key to your content resignation with them.
If the reader has aspirations to live a long healthy lifestyle then stress the specific benefits of the health screening to the audience.
Bank on the screening providing knowledge about their health, so they have a baseline to move forward.
You can connect with the audience in a variety of ways, depending on what you think is the most effective way to reach your audience.
(When I create copy I typically do research to find out the audience pain points and address those in the content).
Often times, your business or service won’t be the only one in your industry so the USP – Unique selling proposition is the only way to create interest in your brand/company/service.
Appeal to their personal wants and needs.
Bridge how the feature of the copy can benefit the audience.
Provide the facts and features in a creative way.
Provide the benefits for the audience, instead of your audience having to imagine them.
There are plenty of methods used to showcase the specific benefits of your product/service.
Provide examples of the consequences associated with a failure to act. Show the clear value of using your product/service with concrete examples and/or real-life success stories (case studies).
Once the audience knows why your company is unique and can meet their needs, create urgency by pulling in the reader towards an immediate action banking on their fear, anxieties, or aspirations.
It isn’t easy to do this without them knowing it so use concrete evidence to back-up your claims.
Social Proof is the most effective form of evidence, as it usually pushes people over the hump when they are contemplating on going with you or your competitor.
Always include solid and substantial validation with comparisons to your competitors to showcase your unique selling proposition.
Back up your copy with statistics, results, case studies, and testimonials that create desire.
This method is the key to crafting words that create interest and desire within your audience.
The most important part of the formula is the call to action. Without it, the rest of the formula is pointless.
Insert the action part of the formula when you want your audience to do something like buy your product/service, provide an email address or other contact information.