How to Sell the Angle that Your Business is Unique

The 6th habit of “The 25 Sales Habits of Highly Successful Salesperson” is to engage the prospect.

Although, I don’t consider myself a salesperson – as a writer of copy and a small business owner I have to sell my services to live. Therefore, selling my service is marketing for me.

I prefer to engage the prospect directly by communicating how I can solve a problem they have.

As a freelance copywriter,

I have to introduce my business to small business owners or people in charge of marketing through a letter of introduction.

Letter of Introduction is a pitch letter to a potential client.

Letters of introduction are a good marketing tool to pitch my services because the letter showcases my writing talent and the research that I’ve done to show the business how I can assist them. I display my knowledge of their industry and my writing experience.  I think of letters of introductions as a writing audition.

Basics of the Letter of Introduction:

Research the brand/company.

Send it to the right person

Keep it short

Match the tone and style of the prospect

Insert Personality

Don’t suck up to the prospect

Basics of the Letter of Introduction Email:

Email subject line

Signature sign off

Limited the Word Count to 400, but aim for 200. The sweet spot in 150.

Frequency:

I send out letters of introductions Monday-Friday (Mainly on Tuesdays)

I never send them on the weekend because it comes off unprofessional. I prefer Tuesdays because it is not Monday or Friday but since gives me time to follow up without contacting the prospect too much.

The Research that Has to be Done Before the Letter is Created:

Research is the most important part of the letter. I approach the letter like it was a job interview – I have to make a good impression to get the gig.

I make sure the prospect is in an industry where the letter of introduction is appropriate it. I research the market that the business is in and research what the business needs.

Then I find out who to send the letter of introduction to.

This usually involves prospecting.

I try to get my foot in the door through a “warm” connection, like telling a story or maybe name-dropping someone who is known mutually or if I cold called I mention that.

I mention I’m a freelancer writer right away so they know the purpose of the letter but I make sure to tie it into the warm connection if applicable.

I keep in mind the tone and style of the industry as I create the premise of the letter. I basically put myself in the position of the prospect and think about what I would need to market my business, product, etc.

The LETTER of INTRODUCTION Breakdown

Step 1 Headline/ (Introduction):

I don’t work on the headline until the end but I get the info from my introduction. I think about the headline first, because 80% of people will only read the headline and 20% will read the actual body of the letter. 

I customize the introduction and show the business I did my homework by mentioning something specific such as:

a recent blog post, press release, news story or interview, certification or award, or a promotion.

I make a warm connection without writing a fan letter.

Basically:

I point out something specific about a prospect and offer a brief comment or compliment.

Length:

1-2 Paragraphs

Step 2: Customize your Bio (Short & Sweet)

Introduce yourself as a freelance writer early in the letter of introduction. 

Basically:

I insert my elevator speech.

Example

My experience will help the prospect….

Length:  

1-3 short sentences.

Step 3: Show off your personality

I say something to start a conversation, get a response, increase engagement, build a relationship so I can land an assignment.

I avoid using business formal language and I make it conversational.

I’m myself. 

(use contractions and add a little humor).

Step 4: Encourage engagement

I get the clients thinking about their content needs, upcoming projects, and or even content-related headaches with thought-provoking questions like:

Do you need help with your blog?

What upcoming content projects do you need help with?

Need help from a freelancer until you fill the full-time position?

What articles do you need to assign for the upcoming issue?

Check out some of my samples (and include links to relevant clips)

Can we set up a 10-minute phone call to talk about your content needs?

I insert a call to action that focuses on me doing most of the action.

Example

Can I send you some related clips?

Basically:

I ask them a  thoughtful engagement (probing) question or follow up with a call to action.

Vehicles to Send Them Through

Letters of Introduction can be sent via email, LinkedIn Mail, and through direct messages on social media sites like Twitter and Instagram.

Letters of Introductions are different than Query Letters.

Follow Up the Letter

Follow up with people every 2-3 months to build a relationship with the prospect. 


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

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The Psychology of the Premise; The Fab 5 Elements of Copywriting

I craft copy that taps into your audience’s motivations and desires.

Stupendous Copy specializes in trying to find out what your audience admires to develop the premise of the campaign.

I do our research via any information you have as well as using Google, Social Media, Amazon, Reddit, and more)  to find out what your audience fears, despises, and cherishes.

I use this information to craft meaningful messages that organically inspire action by connecting with people’s beliefs.

Belief can only be developed via context and context must be developed by displaying tangible benefits in the form of a message.

From this information we are able to create buyer personas:

The persona is defined by a worldview, which is the things the audience believes in.

To connect with the buyer persona, we frame the campaign into a way that resonates with the way they view the world.

The most effective way to frame the worldview is through a story.

For the story to connect effectively it must build dramatic tension with one or more related heroes.

If the story connects it often leads to a connection with the buyer which can create engagement and eventually conversion.

The worldview, the frame, and the story are all tied together by the premise. There are 5 elements of the premise that we focus on to ensure the content is meaningful for your audience.

5 Elements of the Premise

1st Element of the Premise:

Create a unique selling proposition that is simple, unpredictable, real, and credible.  

2nd Element of the Premise:

Establish an emotional concept to attract the audience’s attention and maintain their engagement throughout the content and campaign.

3rd Element of the Premise:

Connect your company’s unique brand to the emotional concept so the audience experiences desire for your product while maintaining credibility.  

4th Element of the Premise:

Unite the audience’s worldview, the proposition, the emotional concept, the brand characteristics, market research, the benefits of your brand, the proof, and finally the call to action.

5th Element of the Premise:

I choose a way to tell the story of your brand in the context of the content/campaign that will get the results your company desires.

All Five Elements of the Premise ensure it is weaved in and out of the headline, call to action, and a persuasive enough narrative to get the desired action from your audience.

Stupendous Tips:  

I can’t convert the people on the opposite end of the spectrum, but I can convince the people in the middle with the help of relevant content.

I express the premise is the part of the story in a way that concretely injects certain information into the audience’s mind to help the crowd in the middle of the pack to become believers of your brand.

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Email at: stupendouscopy@gmail.com

Phone: 678- 626-7610

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Birth of Brand Jordan: The Power of Branding

#Shoesday Special

Birth of Brand Jordan

Air Jordan 12 Retros “Playoffs”

“The Jordan brand became official as a Nike subsidiary with the release of the Air Jordan 12.” – Flight Club

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As a copywriting company, we study marketing giants like Nike to improve our knowledge of what is effective and why.

 

  • What stands out most about Nike is every product has a story.
  • To me, the best stories come from Nike’s sister company, Brand Jordan/Jordan Brand.

Growing up in the ‘90’s I was heavily influenced by the marketing of Jordan’s shoes to the point I recently (2018) had the undeniable desire to buy my favorite pair of all-time, the “Playoff” 12’s.

Even today, I am inspired by the simple and clean design (it is art to me).

I loved the shoe even more once I learned Jordan brand became its own company with the release of its 12th Jordan.

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StockX copywriting

 

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StockX copywriting call to actions

Once I got my hands on the pair of retros released in 2012 (Thanks, StockX), I decide to look into the “why” these were my favorite shoe even though they originally came out in 1996. Obviously, I knew it had to do with the marketing but “what” about it made these shoes valuable in 2018 and how could I apply that to my own company, Stupendous Copy.

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The Power of Branding:

Through its use of stories to brand the shoes, Jordan Brand has built a loyal fan base and continues to sell new versions of the shoe (International Flight), old versions of the shoes (Playoffs), and collaborations with fashion designers and entertainers (PSNY).

The stories connect with their audience through “emotional branding” which induces emotions from the consumer by being carefully crafted to evoke particular emotions and needs that can only be satisfied by Jordan products. ***psychology alert***

The brand targets 13-25-year-old males that participate in high school and college sports, as well as fans of basketball so every story is geared toward that audience.

The original commercial for the release of the “playoff” 12’s has Jordan playing the role of a “traditional narrative hero” working to overcome adversity (his age).

Check it Out

(The copywriting in the script is amazing)

The commercial is meant to inspire the masses by simpling saying even the great athletes like Jordan have to overcome issues.

Nike also infuses the features of the product is its marketing to enhance the effectiveness of the story.

For example, one feature of the Jordan 12  is its technology known as Zoom Air.

“Retro basketball shoes are the reason the brand still has value 15 years after Michael Jordan has retired.” – Rudy the Stupendous Writer

Incorporated Jordan into the Brand:

The main concept of Jordan’s branding is showcasing the character traits that make him a successful basketball player through the copywriting. The brand became known for its quality as it shaped the consumer’s mind into loyal customers.

With their branding focusing on appealing to consumer’s emotions, they position their product as a superior shoe due to Jordan wearing them himself along with offering consumers high-quality materials that in theory translated to high-quality performances while being stylish.  

Based on branding, Jordans became a status symbol and fashion statement as the logo was easily recognized by people not even familiar with sports. With that type of branding power, the shoes were able to be priced at a premium rate. That value created by the brand allows companies like StockX to make a business out of reselling authentic Jordans no matter how old they are.

Impact of the Brand:

In 2015, Jordan Brand owned 96% of the resale market – according to Josh Luber, the CEO of StockX.

In 2016, Michael Jordan had sold eight times more Jordans than the signature line of LeBron James, the top player in the NBA.

In 2017, Jordan Brand was estimated to be worth $3 billion dollars.

Quick Run Down of the “Playoff” Twelves:

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Designer:

Tinker Hatfield

Name Origin:

Jordan debuted the color during the games of the 1997 NBA playoffs.

Release Dates:

Nov 1996 (Original)

2.14.04

4.12.12

Colors:

Black/Varsity Red-White-Metallic Silver

Shoe Details:

1st official Jordan brand shoe.
Traditional leather uppers – stitched panels inspired by the Japanese Rising Sun flag “Nisshoki.”

Toe and accent – full leather reptile.

“Two 3” on the 👅.

Small “Jumpman” printed along the side panel in silver.

1st Jordan to feature zoom air.

No Nike branding.

“Quality inspired by the greatest player ever” on back tag.

Other Notable 12’s:

“Flu Game”

“Taxi”

Collaborations/Highly Limited Colorways:

PSNY collaborations
Wings
OVO collaboration

Marketing:
“Challenge Me” Commercial.

Known for:
One of the most durable Jordans in the line.

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Thank you for reading, contact us for all your copywriting/content marketing needs or spread the word about Stupendous Copy!


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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How Words Can, Quickly, Help Your ROI on Your Website

I composed this blog post because I’m exhausted from trying to verbally illustrate what my business is (No, I don’t design websites but if you need persuasive web writing with the intent to drive action – I’m your man).

Copywriting can take your website from a money sucking, time-consuming, unfinished project to a search engine optimization dominating sales point for your business.

Why You Should Let Me Empower Your Website with Words

Every day I use to take precious time to clarify copywriting to everyone who showed interest but now I know better. Instead, I let people who are interested in copywriting come to me through Google searches. 

When it Comes to Content Creation, There are 2 Types of People in the World:

People who get it right away

(usually marketing professionals and other content writers). 

Or

People have no idea how to comprehend the words that are coming out of my mouth

(everyone else).

Copywriting is everywhere since it sells products, services, and/or ideas but people don’t realize it.

Common places it can be found hiding in plain sight are:

Letters and advertisements that are delivered to your mailbox.

Websites (landing pages, home pages, and blog posts).

Marketing emails.

Newsletters, magazines, and special reports.

The words on brochures, billboards, and business cards.

What Does My Copywriting Offer?

As a small business owner/freelancer copywriter, my attention only entertains people interested in clear, concise, and simple writing business communications to engage their audience’s deep-rooted emotional motivations.

Copywriting is the most essential part of  business writing marketing materials because it is the art and science of engagement by connecting the benefits of your product/service with your customers’ desires

(I use words to get their emotions and logic involved to persuade them to make a purchase). 

The Bottomline is My Words Mean Business

Since 2016,  I’m been trying to figure out how to get my point across to everyone without the need to have a full-fledged dialogue featuring clips of copy from my portfolio. Well, I realized in late 2018 that I shouldn’t be marketing my business to those people anyway. 

Anyone who is interested will want to read clips from my portfolio and that will probably determine if I get the gig or not. Although, I’m sure my conservation has some sort of psychological effect on a subconscious level (professionals act like it doesn’t exist).

Finally, I decided to update this old blog post about what I do. Talking wasn’t my forte when I first wrote this in August 2018 but I could easily write about selling with words or how to convert your audience into customers. Now, I feel comfortable doing both (consult fees apply) but I’m still much better at writing then conversating. 

The bottom line is to hire me (a professional wordsmith) or learn how to improve your web copy to make more money without spending a lot of time on ineffective marketing techniques.

Copywriting Basics:

Copywriting has nothing to with the word, “copyright.”

Definition of Copywriting:

(Denotation –  Direct specific meaning)

Copy in this context means written matter intended to be reproduced in printed form or the text of an advertisement or marketing material.

Writing is the process of using letters or characters that serve as the visible sign of ideas, words, or symbols.

Copywriting is the process of writing advertising or promotional materials.

The Skinny:

(Connotation – something suggested or implied by a word)

I craft words in a way that creates engagement with your audience which leads to generating more sells, sign-ups, or donations by effectively marketing your business online.

Copywriting is Related to:

Advertising  –  because it creates awareness for a service and/or product without trying to obviously sell it.

Storytelling (Fiction) – because it connects to people through the main idea of a compelling narrative with supporting plots, characters, etc. 

Journalism (Non-Fiction) – because it reports information (statistics, expert references, and testimonials) and interviews must be conducted to build creditability. 

Poetry – because of the word choices and the creativity involved has to be ultra-specific to the benefit your offering.

Psychology –  because people take action (buy expensive items) for emotional reasons, not logical ones.  Think about the power of pride, lust, happiness, envy, fear, and vanity.

And many more forms of writing and social sciences.

( I learned this Molly Dickinson, Creator/CEO of MDash Creative, and my professor for General Assembly’s “Copywriting 101” Course).

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A Quick Graph of the Copywriting Elements. Courtesy of Sam’s Word, LLC.

Copywriting is:

Since copywriting is basically any words that request action from your audience it includes a lot of projects, it also has roots in almost all forms of writing business and is the most effective way to make sure your USP is being presented in a way that will resonate with your audience.

Copywriting stresses the benefits to persuade your potential customer to purchase your product or service with a single phrase (tagline) and/or a 3,000 words document (online sales page).

Any amount of words can convey strong emotions triggering potential buyer’s mirror neurons – making them feel a connection with your brand without investing too much of your scarcest resource, time.

Get your prospects/audience to support a cause, read a blog post, buy a product/service, or request more information in a conversational way.

Copywriting Projects Include

Science Behind Statements

(Key Performance Indicators)

I measure, improve, and track the success of my copy with the help of my clients’ feedback.

However, I try to pinpoint what really works and what doesn’t for my own company, Stupendous Copy, using Google analytics, WordPress analytics (likes, views, number of comments, and engagement), and MailChimp analytics (opens, clicks, and subscribers).

If we do business, we can use similar KPI’s to track how successful the copy was.

The most important indicator for me is getting results for high-quality clients so I have more money to live, testimonials, and help people make money. Nothing else matters since my mortgage can’t be paid with attention, likes, clicks, or inquiries and I know you can’t take of your family without a successful business.

Are Words a Real Career Option?

Most copywriters are a part of a marketing agency, or they work for the marketing department of a company, but there are also a fair amount of people who freelance.

At an agency, copywriters work with a team (graphic designers, product/client managers, etc) to get the job done. As a Freelancer, I worked with other freelancers or the client’s resources.

Since I freelance I started on content mill sites like Fiverr, Freelancer.com, and Peopleperhour.com but decided to devote my time to finding high-quality clients (like yourself). 

I use the process of prospecting, pitching, and persistence to generate clients for my business. More on that here.

I also have a blog, By Any Means of Marketing, to promote my website, Stupendouscopy.com. I use my website as a fluid example of my digital copywriting skills, mainly focuses on content marketing. I use blog posts to increase my SEO rank as well as built creditability with my audience. Hopefully, members of my audience will convert into clients. If not, hopefully, my information helps me get returns on their investments and they give me feedback creating social proof I know what I’m talking about. 

Every Word Sells:

My stupendous copywriting uses techniques rooted in psychology to persuade your audience with marketing materials that get your brand’s ideas, messages, or promotions across clearly and effectively.

I craft copy that will sway your audience to opt-in, purchase, or engage with your company.


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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The Ultimate Formula to Gain Your Customer’s Attention Right Away But Also Keep Them Engaged for Years to Come

I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com).

The basic slippy slide technique involving your customer’s attention, interest, desire, and action is a foundational formula for all the different types of copy, especially blog post and newsletters.

After implementing this formula in your content, your website will have higher Google ranking as more traffic is driven in. With more engagement, you can build a growing list of email subscribers. With more traffic and more email subscribers, your return on your investment will be revenue that will keep piling up without much effort on your part.

The simplest way to get more business is…

AIDA:

Write your content so you always get your audience’s attention by engaging their interest with interesting facts and/or information that connects with their desires. Finally, make sure to call them to take action.

The idea behind anything you create is to get the copy noticed by your potential customer and persuade them to take action by turning the features of your product/service into benefits for the customers.

Wanna learn the formula? Let’s get started…..

A is ATTENTION

Use powerful words to grab your audience’s attention that are ultra-specific. Using a number is critical to catching the reader’s eye.  The headline should present a clear benefit to that is relevant to the reader. Something is relevant to the audience when it addresses the reader’s fears, anxieties, and/or aspirations so make the headline emotional. Create the fear out of missing out so you can hold their attention until it turns into genuine interest.

The leading paragraph of your content should have a hook in the first few words and should increase their interest.

I is Interest

To keep the reader’s interest the content must address their needs.  If your company offers a comprehensive health screening at a lower cost then make sure the benefit of getting the screening done is relevant to your potential customer. Having a solution to the reader’s problem, which is some sort of fear of dying from cancer, or anxiety about not being productive is the key to your content resignation with them. If the reader has aspirations to live a long healthy lifestyle then stress the specific benefits of the health screening to the audience. Bank on the screening providing knowledge about their health, so they have a baseline to move forward. You can connect with the audience in a variety of ways, depending on what I think is the most effective way to reach your audience. (When I create copy I typically do research to find out the audience pain points and address those in the content).

Often times, your business or service won’t be the only one in your industry so the USP – Unique selling proposition is the only way to create interest in your brand/company/service.

I appeal to their personal wants and needs. I bridge how the feature of the copy can benefit the audience.  I provide the facts and feature in a creative way and I provide the benefits for the audience, instead of your audience having to imagine them. Methods Used to Showcase the Specific Benefits of Your Product/Service. I can show (provide examples) of the consequences associated with a failure to act. Show the clear value of using your product/service with concrete examples and/or real-life success stories (case studies). 

D is Desire

 Once the audience knows why your company is unique and can meet their needs, create urgency by pulling in the reader towards an immediate action banking on their fear, anxieties, or aspirations. It isn’t easy to do this without them knowing it so use concrete evidence to back-up your claims. Social Proof is the most effective form of evidence, as it usually pushes people over the hump when they are contemplating on going with you or your competitor. Always include solid and substantial validation with comparisons to your competitors to showcase your unique selling proposition. Back up your copy with statistics, results, case studies, and testimonials that create desire

This method is the key to crafting words that create interest and desire within your audience. 

A is Action

The most important part of the formula is the call to action. Without it, the rest of the formula is pointless. Insert the action part of the formula when you want your audience to do something like buy your product/service, provide an email address or other contact information. 


Contact me Today for Your Digital Copywriting Needs – I Specialized in Healthcare Case Studies

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

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Cold Calling the Smart Way – Planting Success Seeds!

Cold calling is to make an unsolicited call on by telephone in an attempt to sell a service and the potential client has no idea who you are.

Cold calling is the cornerstone of my business.

I sell the meeting and not my service.

I am ready to answer the question, “Why You?” (I say because I am reliable, professional, and creativity).

I am aware before I start calling that 80% of people will not need my services.

However, that other 20% desperately needs a stupendous writer whether they know it or not.

I make 50 calls a day/500 calls a week but this is the based on work I have.

I created a quota just to have a concrete goal.

The advantage of marketing is numbers, and cold calling is a numbers game.

Key – control the things you can control, and manage the things you can’t . I just try to learn something from every call. 

Do research before you call so you can open the call with things that are publicly known about the prospect.

Make a specific offer that can help the prospect.

I make sure that every interaction with a prospect ends with a specific event the customer agrees to (another meeting, a follow-up call at a set time, etc.).

Develop A Script:

I try to keep it brief (15 seconds or less)

Simple & on point.

I am crystal clear in what I’m offering in 3-5 words.

For Voicemail

For A Person

The Gatekeeper:

I never sell the gatekeeper.

I tell them I am looking for Chief Content Officer, Content Strategist or Chief Content Marketer.

My Script

Basic Cold-Calling Script

For Voicemail:

To Get Past the Gatekeeper:

“Good morning, my name is Rudy Brown and I’m a freelance writer, making contact with (local businesses), to determine whether you have any ongoing or occasional needs for a good freelance writer to help create digital marketing content like blog post, landing pages, email campaigns or marketing collateral material like brochures, manuals, etc. Who might be the best person to talk with?”

I substitute the, “Who might be the best person to talk with?” part being on the circumstances

 Larger Corporations

“May I speak to the marketing communications department?”

Smaller Corporations

“May I speak to the marketing director?”

Agencies, Graphic Design, Marketing Companies

“May I speak to the creative director?”

Unknown

“May I speak to the person in charge of hiring writers?”

Hi, I’m Rudy. (Person’s name),  I’m an Atlanta freelance copywriter that focuses on content marketing and business writing. I’m wondering if you use outside writers for any of your marketing or communication needs?

(Wait for An Answer)

(If No) Thank you. (Hang Up)

(If Yes or Maybe)

Great! I have a comprehensive information packet (basically two brochures, the link to my website, portfolio, and letter of introduction) put together. It’ll tell you all about my past clients, give you some idea on prices, and some samples so you can get to know me and my work very quickly.

I’d like to email that to you. What’s the best email address to send it to?

(Wait for An Answer) – Get the email address

(Person’s name), I’m going to email that to you before the end of the day. Typically, when I send this out, new clients need about 3 or 4 days to look it over. And, they almost always have a few questions. What’s a good time to get back to you?

(Wait for An Answer) – get the time frame (3 or 4 days)

I rewrite the script all the time after I analyze how the calls go.

Other Scripts

“As a freelance writer who had a 15-year career in financial services, I was intrigued by your new payment solution. I looked you up and saw you’re based right here in my town.”

“I noticed you’ve set up a blog, but that it hasn’t been updated in a few months. As it happens, I’ve been blogging for years. Would you be interested in having a freelance writer with a banking background keep that updated for you? I’d be happy to drop by and discuss it with you.”

The Follow Up

I follow up with a customized email (letter of introduction, writing samples, “leave-behinds”) immediately.  ( I do research about the company behind hand).

I let them know I’ve done my research so they are aware I’ve already invested my time in their business.

I Call back 2 to 3 days later and no later than a week.

I use the 3-3-7 Formula

30 to 1 Ratio

10 people contacted multiplied times, 1 will be interested in talking to me, 1 of the 3 who will be willing to talk to me will hire me.

Call at any time during the weekday except Monday morning.

Tuesday, Wednesday, Thursdays are Prime Time

I try my hardest on Friday afternoons.

 They say will say NO!

Other forms of No are:

No. Thank You!

Not Right Now!

Not Interested!

I am Consistent and Persistent.

I just keep showing up.

Secondary Objectives

Let me think about it

I’m Not Ready

Keep Track of Everything

I use a Google Sheets document to keep track of everything.


Thank you for reading, contact us for all your copywriting/content marketing needs or spread the word about Stupendous Copy!

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Email at: stupendouscopy@gmail.com

Phone: 678- 626-7610

Follow Rudy on Instagram: Rudy The Stupendous Writer 

Follow Rudy on Twitter: Rudy The Stupendous Writer 

Follow Rudy on Tumbler: Rudy The Stupendous Writer 

Follow the Stupendous Copy Facebook Page: Stupendous Copy 

 

 

8 “How To” Go from (Copy/Content/Business) Writer to Business Owner Tips!

1st How To

Tell everyone you talk to that you’re a copywriter.

2nd How To

Build a network of successful copywriters, marketers, business owners, and other professionals.

3rd How To

Spend your free time building your business.

4th How To

Invest wisely.

5th How To

Start small, taking on a project or two on the side.

6th How To

Approach your employer about a more flexible work schedule.

7th How To

Ask if you can help your employer grow the business by writing copy for the website and other marketing channels.

8th How To

Use the experience and samples down the road when you’re ready to take on other clients.

Optional How To

Consider moving into a part-time position to allow for some steady income, while at the same time freeing up time to work on building your copywriting side business.

The Swipe File – A Creative Marketer’s Greatest Tool

A Swipe file is:

A collection of proven tested and proven advertising, press releases, headlines, and sales letters.

We use it as a reference guide. Ours includes collected work, ideas, research, media, or any piece of information that helps us provide creative content.

Think of it as an Idea Bank.

Meaning in copywriting correlates to money so we use the files as a reference point to create content will make your audience take action.

We never used the same idea as the content in the swipe file because we are too creative for that.

We need to build a wide variety of materials for our Stupendous Copy Library to learn from.

 

The more information we have.

The more productive we are.

The more efficient we are.

 

Other Resources:

Google

Encyclopedia of Associations

Library

Barnes & Noble

The Client’s Website

Interviewing Experts

 

Check out this Swipe File

https://swipefile.io/about-pages

https://swipefile.io/print-ads/

https://swipefile.io/pricing/

https://swipefile.io/chivas-rega…

 

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

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12 Tips on Writing Press-Releases Implementing Copy techniques

 

  1. What you say is more important than using fancy printed PR letterheads or layouts.

Clarity and accurarcy are critical.

  1. When an outside public relations firm writes that release for you, its name and your own should appear as the sources for the release. If you wrote the release yourself, you become the source for more information. Either way, be sure to include names and phone numbers so the editor can get more information if needed.
  2. The release can be dated with a release date or with the phrase “For Immediate Release.” Date the relase one day in advance of the actual mailing to make it timely.
  3. Leave as much space as possible between the release date and the headline (to give the editor room to write instructions for page layout).
  4. The headline should sum up your story. Maximum length: two to three lines. This tells a busy editor, at a glance, if the story is worth considering.
  5. The lead contains the “who, what, when, where, why, and how.”
  6. Include a person to be credited if there’s something worth quoting or if you make any claims. Editors don’t want to take the position they are claiming something.
  7. The body of the story picks up the additional facts. Lay off superlatives and complimentary adjectives.
  8. Length. Shoot for a single page, no more than two pages. Beyond that, reading becomes a burden for the editor. If you go to  second page, put the word more at the bottom of page 1 to let the editor know ther eis more to the story (in case the pages get separated).Put an abbreviated version of headline (one or two words) and the page number in the upper left-hand corner of the second page.
  9. When the reader might need it, include the name, address, and phone number of someone to contact for more information (this usually appears in the last paragraph of your story). Also indicate the end of the story by writing “-End-,” “###,” “-30-” after the last line of text.
  10. If you photos, type up a photo caption on a seperate piece of paper and attach it to the back of the photo with transparent tape. Be sure include your sources, contacts, and release date on the caption sheet.
  11. Keep the release simple, straightforward, newsy.

SMART Marketing Goals

S.M.A.R.T GOALS

Utilize your business goals and your brand voice by having them play off of one another.

Every goal should be specific, measurable, actionable, realistic, and time-bound and add to your brand’s voice.

Setting SMART goals you can Analyze, test, and optimize the performance of websites and campaigns.

Practice calculating return on investment and attribution to pinpoint opportunities for improvement.

You can make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site.

Think critically about your brand’s content: from what’s on your site, to your Facebook, Twitter and LinkedIn pages.

Create core digital channels including search marketing,SEO and contentemail and one-to-one marketing, social media, video marketing,

 

(S)pecific:

I specifically identified the social channel (Twitter) and a metric (response rate).

(M)easurable:

The response rate can be measured from the platform.

(A)chievable:

I make a goal. For example,  I want a 100% increase in 10 days from the twitter account. 

(R)elevant:

My goal will have an impact on my overall social media presence, making it very relevant.

(T)ime-bound:

The goal has to be met by the end of the first quarter.

Conversion Rate Optimization

bounce rate

conducting A/B tests across channels.

potential outcomes, benefits, and risks

lifecycle marketing strategies.

retargeting

winback tactics,

attribution models (last click, time decay, multichannel).

Use Data use the map marketing back to channels and the consumer journey.

The role of:

Data

Metrics

KPI’s

Launch, collect, review, change

Marketing Objectives and what KPI’s are determined by the objective

Key Metric:

ROI, CAC, LTV

measuring all kinds of traffic to your site, including traffic from organic search results.

Measure SEM

Analytics tools

DATA

quantitative and qualitative data

Data cycle

Create actionable insights

manage data with spreadsheets

Monday
#MoneyMakingMonday
#MotivationMonday

Tuesday
#Shoesday

Wednesday
#WritingWednesday

#Writerscrushwednesday

Thursday

#TBT

Friday

Saturday

Sunday

General Hashtags

#Stupendouscopy

#WriteorDire

#DoTheWriteThing

 

Takeaways

Start with a goal.

Develop a strategy around the goal.

Do research and test ideas to pinpoint the best strategy to reach your goal.

Exchange value for your audiences time.

Measure.

Test Again.

Optimize.


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

Follow Rudy on Tumbler: Rudy The Stupendous Writer

Follow the Stupendous Copy Facebook Page: Stupendous Copy

A Quick Outline of the Process of Doing Business With a Creative

Quick Checklist:

Copy/Content matches the style guide.

Copy/Content is formatted correctly.

Copy/Content meets the final word count (if applicable).

How the Copy will be Received:

Copy Details

The project name or title is at the top of the document, bolded.

Your name is below that.

Any other important information is included.

The File Will Be Named

“Rudy Brown/SC-project title-version number.”

Delivery:

Copy attached to an email.

Submit a Microsoft Word document or Google Docs,  along with a PDF.

Extra Pieces of Copy:

Subject Line for Emails

Keyword Ideas for Website

Headlines for Articles

Headlines for Blog Posts

Headlines for Landing Pages

Images are embedded (if applicable)..

I will Receive an Invoice:

Itemized the services provided with the cost for each.

Sent via Wave or Paypal

I Follow Up

Keys to Successful Copywriting Business Based on Peter Bowerman’s Well-Fed Writer Formula

According to the Well-Fed Writer, Peter Bowerman, these tips will help grow your freelance business!

Pick up the phone and call businesses (How to Prospect for Great Clients When You’re a Creative)

Email businesses (the process).

Make the experience of working with you easy, enjoyable,  and professional (testimonials)!

Be easy-going, cooperative, and accommodating (testimonials)!

Ask a ton of questions (Stupendous Copy Client Discovery Questionaire)!

Nail the first draft (#TrustYourProcess; The Secret Step-by-Step Stupendous Writing Method for Clean Copy)


Thank you for reading, contact us for all your copywriting/content marketing needs or spread the word about Stupendous Copy!

CS_logo

 

Email at: stupendouscopy@gmail.com

Phone: 678- 626-7610

Follow Rudy on Instagram: Rudy The Stupendous Writer 

Follow Rudy on Twitter: Rudy The Stupendous Writer 

Follow Rudy on Tumbler: Rudy The Stupendous Writer 

Follow the Stupendous Copy Facebook Page: Stupendous Copy 

Start An Online Writing Business With These Items #SmallBusinessSaturday

If only your copywriting business was about writing. Starting an online writing business is a minimal investment and has a low overhead. Check out these items to get started. 

10 Things Stupendous Copy Can’t Live Without, Essentials of Productivity

The Major Components:

Marketing

Bookkeeping

Purchase Equipment

Master Software

You’ll Need:

A room 

Of course, you need a dedicated space/office to work.

A smartphone

Prospects and clients need to be able to reach you 

A laptop

So you write, email, design, and find clients

A fax machine or a fax program.

Just in case but really most of the documents will be exchanged via email or google docs/one drive/Dropbox/etc.

A printer

To print out “proof” copies and marketing materials for yourself.

Printer paper

SD card or Cloud Storage

Sometimes you don’t have internet access so the SD Card will come in handy.

A nice business card

I created business cards to hand out. I treat mine as another “leave-behind.”

A dictionary & A thesaurus

More Articles About Writing:

How Words Can, Quickly, Help Your ROI on Your Website

#TrustYourProcess; The Secret Step-by-Step Stupendous Writing Method for Clean Copy

12+ Stupendous Editing Tools That Can Kill Your Writing Insecurities Right Now

More Articles About Business:

Foundations of Building A Freelance Business for Creatives – How to Prospect for Great Clients

The Prospecting System for Business Marketing Writers That’s Hotter Than Beyonce

More Articles About Digital Marketing:

8 Channels to Succeed At! Make the Most ($) Out of Your Digital Marketing

How to Sell the Angle that your Business is Unique & Understands your Audience w/ Email Marketing

A copywriting business is a sales and marketing venture on top of the actual writing.


Contact Me Today for Your Digital Marketing Needs

Email: stupendouscopy@gmail.com

Phone: 678- 626–7610

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

Follow Rudy on Tumbler: Rudy The Stupendous Writer

Follow the Stupendous Copy Facebook Page: Stupendous Copy

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