Landing Page Lead Sentences that Turn Leads Into Customers (15 Examples)


Disclaimer: My brochure creation process is based on Bob Bly’s guidance detailed in The Copywriter’s Handbook.

Introduction

Landing Page Leads…

are a way to start off the landing page so you can reel the prospect along.

A Lead is

A lead is “the hook” that pulls the prospect into the web page copy. It has to capture the when, who, what, where, and how in a concise way.

Headlines get your audience’s attention but leads hold their interest.

It establishes the voice and the direction of the landing page.

Leads should be no more than one sentence. The language should be active over passive.

It is an implicit promise to your audience.

Leads Are Suppose to

  • enticing
  • beckons
  • make a promise
  • set the tone

15 Examples

Read this article published on Clearvoice for How to Write a Lead….

  1. State the Offer
  2. Highlight the Free Literature
  3. Make an Announcement
  4. Tell a Story
  5. Flatter the Reader
  6. Write to the Rader Peer to Peer
  7. A Personal Message from the President
  8. Use a Provocative Quote
  9. Ask a Question
  10. Make it Personal
  11. Identify the Reader’s Problem
  12. Stress a Benefit
  13. Use Human Interest
  14. Let the Reader in on Some Inside Information
  15. Sweepstakes

Conclusion

Landing pages are an essential part of the sales funnel process. They can be used to collect email addresses, to sell a product, or simply inform the customer.

A well-written website will allow you to have high profile margins Click To Tweet

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SEO Copywriting – 3 Helpful Experts With Time-Saving Tips You Can Use Now!

Introduction

Why is SEO Copywriting important?

Research done by the Search Engine Journal, confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search.

There are over 1 billion websites on the world wide web. Search engine references are vital for sales.

According to Neil Patal, marketers who blog consistently will acquire 126% more leads than those who do not.

Increase your profit by following digital marketing experts and using their tips to rise your search rank.

In fact, following these tips increased my traffic by 83% and increased my sessions by 98%.

Rudy Brown

Today, I’ll provide my prized resources for improving my SEO copywriting skills. You will learn some SEO basics that help your content convert. The whole point of SEO copywriting is to get more views, more leads, and more sales without using ads.

Proof

If you use digital marketing, keywords are a major part of the job. Crafting engaging content using these keywords is the most important aspect of copywriting. Industry experts Brian Dean aka Backlinko, Neil Patel, and Neville Medhora provided tons of statistics and data on how to improve your Search Engine Optimization through copywriting.

Preview

Creating actionable words is a sweet science that takes time to perfect but once you find your lane – the traffic becomes overwhelming. Beyond the basic tips like write like your customer talks, the following three experts breakdown how to improve your website, whether it’s a landing page, a blog post, or ads.



SEO Copywriting Commonalities

All of them start with research

All of them have a process

All of them reply on tools to assist them


Keywords Start the SEO Copywriting Engine

Keywords provide a means of gaining entrance to your website.

They are extremely important to reaching your audience through SEO.

Rudy Brown

Think about the Keyword volume

Consider the Keyword difficulty


Keyword Research is Google Maps for SEO Copywriting

Keywords open the lines of communication for your prospects and your products/services.

Keyword Research Tools

Google Add- Ons

Screenshot of Brian Dean’s Channel

Long Trail Keywords

3-4 words (longer).

Keyword phrases that are very specific to what you are selling

More likely to convert to sales

Most likely used when using “Voice Search

There is less competition for organic searches

Medium Trail Keywords

A sweet spot between long and short

Short Trail Keywords

Are short and concise

1-2 words

Highly competitive

Difficult to rank


Others Prefer Audience Research First for SEO Copywriting

What are their Needs? Concerns? Abilities? Focus? Situation?

Reads Online Forums


How to Copywrite an SEO Blog

  • Think about the structure when crafting a blog post.
  • Make sure it is scannable, interesting, and entertaining.
  • Consider the length of the blog post when crafting it.
  • Build links with each blog post.
  • Read more tips about crafting blog posts here…

A Definite Guide – Write A Blog Post

Copyblogger’s 5 Easy Ways to Open Your Blog Post with a Bang

Yoast SEO Friendly Blog Post


SEO Copywriting Expert #1

Brian Dean

Backlinko.com

Brian Dean Quick Tips

  • Keep URLs short and simple
  • Use keywords at the beginning of the blog post
  • Use your keywords in all your headings (H1, H2, H3 tags)
  • Find and Fix SEO Technical Issues
  • Build Links to Your Website

SEO Copywriting Expert #2

Neil Patel

neilpatel.com

Neil Patel SEO Copywriting Quick Tips

  • Find Keywords You Already Rank For
  • Create More Long Tail Keywords Based on What Ranks for You
  • Long-tail variations can be verified using Google Suggest
  • You can use Google Search Console
  • Rewrite all content focusing on the top keywords and different variations

SEO Copywriting Expert #3

Neville Medhora

Kopywritingkourse.com

Neville Medhora SEO Copywriting Quick Tips

  • Mentally Rewrite” the top-ranking blog post in your niche.
  • Create a swipe file, which is a folder of your favorite blog posts. Save ads, webpage copy, the layout, and other things you can reference. Use it as inspiration.
  • State the benefits and never the features.
  • Trim your SEO copywriting.
  • Handwrite the greatest works of copywriting there are.

Read everything out loud.

Want to learn more, “How to Build A Profitable Website w/ Keywords” this article.

Other SEO Copywriting Resources

Search Engine Journal

Search Engine Land

MOZ SEO Checklist

Yoast SEO

SEO Copywriting Conclusion

Quality is the best way to stand out so remember to hire a professional writer if you feel overwhelmed.

Start with the basics and go from there. Good Luck!

Who do you think is the best SEO copywriting expert?

Email: rudybrown@stupendouscopy.com 

Phone: 404-998-9369

Let’s connect on LinkedIn: Rudy Brown

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

Follow Rudy on Tumbler: Rudy The Stupendous Writer

Follow the Stupendous Copy Facebook Page: Stupendous Copy

How to Build a Profitable Website with Keyword Research


4-Steps-to-Keyword-Research-for-SEO


Tech Skills (SEO Background) 20%
Research Skills (Keyword Research) 50%
Web Copy (Copywriting) 30%

Additional SEO Tools

SEO Google – Add Ons

SEOquake

Keywords Everywhere

MozBar

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Content Marketing Case Study – Words Mean Business

Introduction – Case Study Breakdown

The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand. Content marketing educates the audience about your product/service without coming off as “salesy.”

  • Engaging your audience with copy and, more specifically, call to actions turns your followers and readers into loyalist of your brand.
  • Exchange your knowledge, resources, and your presence in your industry for your prospect’s attention, likes, comments, and eventually purchases.
  • Exceed your own expectations by creating a sales funnel that is automated and is hidden in plain sight amongst your content.


CBHC’s Vice Chair, Terri Richardson
“Stupendous Copy has done a great job writing and researching health-related topics. The articles have proven to be the most viewed on our website.”

Case Study Summary

A non-profit targeting Colorado’s African American population (statistics below) needed help marketing at an inexpensive cost.

They decided to focus on content marketing.

I implemented the “Words Mean Business” strategy so they could maximize the value of the resources they already had.

Resources

A Website & Facebook

Colorado Black Health Collaborative Website

CBHC’s Facebook

Before

CBHC had a solid foundation with events, but didn’t have a unified marketing plan for it’s online presence.

After

CBHC’s digital marketing presence increase their engagement results in more sales for their First Annual Gala.

The non-profit also got exposure from a local news media outlet and a newsletter with over 15,000 subscribers all through their website and Facebook.

The Case Study Challenge

Colorado Black Health Collaborative needed to increase the engagement among Colorado’s African American population to raise funds to decrease healthcare disparities.

Client Background

Colorado Black Health Collaborative officially became a non-profit organization in 2009. After their first unofficial event, the Family Reunion, positive feedback from the community created a focused mission. Since that day, Colorado Black Health Collaborative has transformed into a comprehensive healthcare network working towards addressing the health disparities in the Black community amongst Denver’s population.

Challenge Details

Even in the non-profit sector words generate revenue. 

Challenge Number 1 – Financial Support

Although the goal is not to make money off of the community, the organization still needs their financial support to operate. Thankfully, that isn’t the only way to support the organization.

Challenge Number 2 – Raising Brand Awareness

With the presence of digital marketing, engagement from the community helps CBHC raise awareness for their cause and their brand. Raising awareness increases engagement from their audience. Raising awareness and increasing engagement leads to a greater presence in the community so when it is time to donate money or time (even more value) it is a win-win for both parties.

Challenge Number 3 – High Level of Engagement

The number of members and a high level of engagement speaks volumes to grants makers.

CBHC has to have these grants to operate.

Using their website as a vehicle of engagement, they also wanted to make sure it would actually get them better results.

So they focused on SEO, content marketing, social media (Facebook), and email marketing.

The end goal was to have members of the community highly engaged with the organization’s brand.

Bottomline

The challenge was providing enough value to their audience so they will interact with the content. Using copywriting techniques infused with related stories, the content became valuable enough for the audience to get comments, likes, and other opportunities.


The Case Study Solution

Using stories and relevant events tied in with healthcare facts and statistics (the “Words Mean Business” strategy) increased the engagement of CBHC’s audience. We decided to use certain types of content to accomplish this (primarily blog post marketed by Facebook) and implement copywriting techniques in marketing channels that already existed.

The Journey

Deliverables Developed by Stupendous Copy

Membership Drive (Concept, Creative Brief, Press Release, and Autoresponder Email)

Blog Posts

Brochure Bullet Points

Newsletter – Bill Bellamy

The Implementation

Black and Healthy Campaign

The Premise

Based on James Brown’s hit song “Black and Proud,” we developed a campaign centered around being Black and Healthy and taking pride in taking care of yourself.

S.M.A.R.T. Goals

Specific – Put out relevant content consistently.

Measurable – Engagement Rules! How many comments? How many likes? How many strategic partnerships are made? How many tickets are sold?

Attainable/Actionable – Blog post marketed through Facebook.

Relevant – The content will tie into the selling the First Annual Gala.

Time-bound – How many tickets will be sold by Nov? How many likes did the post get after a month?

Bottomline

Individuals’ information is like currency. The strength is in numbers. The organization can use membership numbers for grants, leverage, and strategic partnerships.

Creative Brief

Published Nonprofit Press Release

Blog Posts (2018-2019)

SEO/Content Marketing

All the articles are marketed via Facebook.

One article did very well in terms of conversation.

Another had a lot of shares.

Another one created an opportunity for an interview from the local news.

Also an opportunity with a media outlet that has 15,000 subscribers was a result of our hard work.

 All the articles increased the engagement for CBHC’s website.

(Top Post per the social media stats – 34 Shares, 4 Comments, 27 Likes)

Engagement (Focus is on Comments more than Likes)

The barbershop article inspired the American Public Health Association to publish a similar story in their publication.

Brochure Bullet Points (2018)

Fact Filled Document Send to the Graphic Designer

I created a document that summarizes the key (selling) points of the non-profit. The goal was to raise money for their cause.  The document ended up being used as copy for the 1st Gala brochure. Most of the important information was used as bullet points on the printed marketing materials.

Newsletter – Bill Bellamy

Email

Additional Content

About Us Section (2018)

Concepts used for Press Releases and Emailing (2019)

Using Numbers

Creating Urgency

Emphasized Value/Alliteration (Repetition of Free)

Craft Historical Poem for Printed Directory (2019)

The Case Study Results

The Case Study Outcome

The membership drive went well but the organization realized it didn’t have the manpower to keep it going. The key result was people were signing up at a rapid rate. It proves the campaign was a success.

Since the blog posts are marketed on Facebook, CBHC decided not to disclose the private statistics (the conversation rate of readers from Facebook to the website).

The success was measured with the engagement the organization received from the community, other organizations, and the high attendance of their marquee event.

The First Annual CBHC Black & White Gala had over 400 guests.

Overall, most of the content received an overwhelming response from the audience.

Improvements I Suggested

Introducing S.M.A.R.T. Goals for the blog posts.

Adding more Call to Actions.

Creating a content schedule.

Recycling the content on different digital platforms.

Case Study Conclusion

Using the website, blog posts, and social media, Colorado Black Health Collaborative and I created a marketing funnel that proved to engage the community, other non-profits, and local businesses in a consistent manner. We were able to provide valuable content that was FREE for the potential ticket buyers and volunteers. The method of digital marketing was relatively inexpensive for the non-profit.

Contact them now if you need a reference to the work I did: info@coloradoblackhealth.org

About Stupendous Copy

Stupendous Copy is a digital marketing copywriting single person corporation that helps companies sell solutions to other businesses. The mission is to craft educational high-value content written in your prospect’s language.

About the Author

Rudy Brown was born and raised in Denver, Colorado. In 2013, He graduated from MSU Denver with a BA in Psychology and a minor in English-Writing. He is a copywriter for hire. He owns a copywriting company, Stupendous Copy (stupendouscopy.com).

Portfolio

How to Build an Empire with 14+ Free Google Tools

So much more than a search bar, Google Tools has made life as a small business owner more efficient. 

Google is one of the Big Four technology companies and goes bar beyond its search bar.

3.5 billion Google searches are made every day. Click To Tweet

Utilizing these tools can increase your profit by enhancing your productivity.

Using Google’s services can enhance your digital marketing since “Google it” is an actual phrase.

35% of product searches start on Google. Click To Tweet

Google Has

  • Services designed for productivity
  • Email services
  • Cloud storage capability
  • Plus more services

Introduction

Today, I’ll list some of the basic tools you can use that.

I have come to depend on them. Feel free to use the tools the way I do but more importantly I really hope this inspires you to share a few tips with others about how you use Google.

Comment Below! Share This Article!

Whether you are a small business owner or marketing professional Google has your back.

Google is my favorite corporation by far. The tools they have created make my life so much easier as a freelancer.  Not only do I have a Google phone, but my entire business runs off of tools that the giant has developed.


Google Apps

  1. For example, my creative process consist of using Google Keep, Google Drive, Google Docs, Google Slides, and Gmail
  2. Also, I use Google Calendar and Google’s To-Do list to keep track of all my projects.
  3. My Google Pixel (phone) is my personal assistant. 
  4. I use Google search to find prospects and prospects use it to find me. 
  5. I send out a project questionnaire and a follow-up by using Google Forms
  6. I use Google Alerts to keep track of the latest digital marketing and copywriting trends. 
  7. And Stupendouscopy.com is listed on Google My Business.
  8. I even use Google Chrome as my primary browser. 
  9. Google Analytics provides valuable insight for my marketing efforts.
  10. Ads Keyword Planner & Search Console are key tools I use when I’m creating landing pages.
  11. Plus, I use Google Photos to store screenshots from my phone, laptop, and more.
  12. For research purposes, I use Think with Google, Google Trends, Google Public Data, and Google Scholar.
  13. But I admit, I need practice with Google Drawing.

Google Tools for the Creation Process


Google Forms

I use Google Forms to collect information for free from potential clients.  Check out my questions here.

You can use google forms for a lot of different purposes (surveys, questionnaires, party invites, event registration, etc).

You can view their responses in your google drive. 

Forms response chart. Question title: What’s the type of project?. Number of responses: 1 response.

You can download the responses into an excel sheet.

I use the answers as a baseline for the project I’m working on.



I use Google Keep to collect ideas, images, and thoughts to help with the copywriting project.

You can use it to store everything related to your project while you are on the go. It is stored in a cloud so you always have access to it.

Google Productivity

I use Google Docs to write and edit the document I’m working on. I love it because it saves automatically on the cloud so no work ever gets lost. Also, I can share the skeleton draft with the client without having to upload it to an email file. Plus, I can quickly make a copy of it to edit. 

I use  Google Slides to create marketing plans, creative briefs, and additional marketing materials.

I use Google Sheets to keep track of everything.

Google Gmail

I use  Gmail to send the completed project and to communicate with the client.

All of these tools are self-explanatory. As a small business owner or marketing professional, you will need to collaborate with others and share ideas without having to upload everything all the time. Plus it can be hard to keep track of all those changes. Let Google do it for you.

Google Tools for Project Management

Google Drive

Google Slides

Google Keep

See Above

Google Docs

See Above

Google Slides

See Above

Gmail

See Above

Add-Ons

Google emails

Google Forms

See Above


Google Calendar

I love the calendar because it provides multiple views of the day, week, month, etc.

I color code my task so I have a visual of what my day looks like.

Also, Google has a feature where my calendar is connected to my alarm clock so when I press off – the voice reads my calendar to me out loud while I’m still opening my eyes. It helps me envision my day.

Google’s To-Do list

A basic to-do list that stores online. You have access to it in your email and you can create multiple to-do lists that have reminds and time stamps.

Google Tools for Personal Assistant 

Google Alerts 

Google alerts is great way to stay on top of the trends. You can set up an alert that will be sent straight to your email.

Choose your topic and google will send articles related to that topic.

For example, I have “Digital Marketing” and “Copywriting” alerts.

Google Pixel

Although outdated, my phone is tailored to my every need.

Google Tools For Your Website

Google Insight About Consumers

Page Speed Insights

Mobile Speed

Google Digital Garage

Google Tools For Your Website Content

I use the following google tools plus other tools to do keyword research so my client’s landing pages rank.

Ads Keyword Planner

Search Console

If my clients provide behind the scenes access to the content. I use their Google Analytics states to craft more concise feedback based on what the feedback from the audience is.

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Conclusion

Google’s search engine is the largest so use their tools to enhance your digital marketing skills and presence. Both can increase your ROI as a freelancer, a small business owner, or even a marketing professional at a small to medium business.

“Google changed the game.”

Read more from By Any Means of Marketing

View all posts

Contact Me Today for Your Digital Marketing Needs!

Email: rudybrown@stupendouscopy.com 

Phone: 404-998-9369

Follow Rudy on Instagram: Rudy The Stupendous Writer

Follow Rudy on Twitter: Rudy The Stupendous Writer

Follow Rudy on Tumbler: Rudy The Stupendous Writer

Follow the Stupendous Copy Facebook Page: Stupendous Copy

38 Ways to Create Headlines that Will Make Your Audience Click!

Introduction

This blog post is an exception from my “The Ultimate Guide to Crafting Headlines.


Headlines should make the audience curious! Click To Tweet
  1. Ask a question in the headline
  2. Tie-in to current events
  3. Create a new terminology
  4. Give news using the words “new,” “introduction,” or “announcing”
  5. Give a reader a command – tell him to do something.
  6. Use numbers and statistics
  7. Promise the reader useful information
  8. Highlight your offer
  9. Tell a story
  10. Make a recommendation
  11. State a benefit
  12. Make a comparison
  13. Use words that help the reader visualize
  14. Use a testimonial
  15. Offer a free special report, catalog, or booklet.
  16. State the selling proposition directly and plainly
  17. Arouse reader curiosity
  18. Promise to reveal a secret.
  19. Be specific
  20. Target a particular type of reader
  21. Add a time element
  22. Stress cost savings, discounts, or value.
  23. Give the reader good news.
  24. Offer an alternative to other products and services
  25. Issue a challenge
  26. Stress your guarantee
  27. State the price
  28. Set up a seeming contradiction
  29. Offer an exclusive the reader can’t get elsewhere
  30. Address the reader’s concern.
  31. Crazy as it Sounds
  32. Make a big promise
  33. Show ROI (return on investment) for the purchase of your product.
  34. Use a reasons-why headline
  35. Answer important questions about your product or service
  36. Stress the value of your premiums.
  37. Help the reader achieve a goal.
  38. Make a seemingly contradictory statement or promise.

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Other Headlines Articles


Sell B2B Solutions with a Case Study

Success Share Through Stories

Are you looking for a lead magnet or content that can creatively reach your prospect while still showcasing the benefits of working with your company?

Create a case study.

It’s succinct with classic storytelling elements so it is straight to the point. It helps with the buying decision because it is not promotion. What is it? Why choose me to write it? Find out below….



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KEY TAKEAWAYS

What is a Case Study?

Stats Stuffed in A Story

Why A Stupendous Case Study?

Why A Stupendous Case Study?

Simple Format that Sells

Elements of Case Study I always Include

Pricing

Includes

Project Time

I Add More Value

Gathering Information

Can Be Used For

Managing your Customer’s for the Case Study

The 10 Steps to a Stupendous Case Study

What is a Case Study?

How about a real-world before and after problem-solving story? That is told from the viewpoint of a credible source. I make sure it shows the solutions that are relevant to your prospect’s problems.

Think about a testimonial validated by the story behind the goal that was accomplished.

Use a story to stand out from your competitors.

Case studies can generate leads and close sales.

Stories engage your prospects in a different way than usual marketing materials.

90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. – Dimensional Research

71% of B2B buyers in the awareness stage cited case studies as the most influential type of content. – Hawkeye Study 

77% of B2B buyers in the evaluation stage cited case studies as the most influential type of content. – Hawkeye Study 

60% of B2B buyers search for peer reviews and testimonials. – Google

Stats Stuffed in A Story

Narratives activate a part of the brain that helps people remember. The elements of stories are connected to the hardwired essence of our DNA. So instead of sending a bunch of numbers and facts, embed those statistics in a story. A great tale can move your prospects from fearful to confident. Case studies bring your products and/or services to life. They show the benefits of your company and how your product solved a real-world problem.

Why A Stupendous Case Study?

Well, let me craft a case study and you’ll have a sale/ partnership in no time.

I can just do the writing or manage the whole project, depending on your needs and/or budget.

I find your non-negotiable driver and based the project off of that.

Then I do my research.

I craft a case study that is unique to your marketing campaign.

Simple Format that Sells

A simple format of presenting the challenge can establish your credibility. By selling your solution, you can educate the prospect. Wrap up the story by detailing the outcome which will validate your expertise.

I like to focus on presenting value – how much money can your solution save them or will your solution generate more revenue. 

With my compelling writing that is result-oriented, the facts and figures can convince your prospect to buy your services based on emotion and logic.

Elements of Case Study I Always Include

Persuasive Lead

Sidebar with Information

Crafted into Your Industry’s Format.

Pricing

$500 to $3000

(Depending on the number of pages)

Includes

Interviews, writing, editing, and complete management of the creative process.

Project Time

Eight to ten hours of interviewing, background research, and then writing.

I add More Value

Additional services to market the case study – capture a prospect’s email address in exchange for giving them access to the case study. Or it can be a downloadable PDF.

Landing Page ($100-$250)

Newsletter ($100-$250)

Article or Blog Post ($100-$250)

Email ($50 – $100)

Email signature ($25)

Social Media Content ($25-$50)

 LinkedIn, Twitter, Pinterest, Instagram, Facebook

Digital Marketing Plan/Creative Brief ($250)

Includes S.M.A.R.T., Case Study Description, Marketing Summary, Channels.

Gathering Information

Generate new sales, activate old customers, get media exposure, win industry awards, and reduce reference calls.

Can Be Used For

Websites, press releases, trade shows, in-person sales meetings, display ads, to train new employees, annual reports, and blog posts.

Managing your Customer’s for the Case Study

1. Client Pre-Qualify Customer

2. Internal Interviews

3. Customer Interview

4. Writing

5. Client Review

6. Customer Review

7. Customer Sign Off

8. Design

The 10 Steps to a Stupendous Case Study

Headline

Customer Background

The Challenges

 The Journey

The Solution

Implementation

The Outcome – Facts and Stats

Summary in a Sidebar

Pull-Out Quotes

“Before and After” Metrics

Bonus Element

Wrap-Up

The 10 Steps to a Stupendous Case Study

Case-Studies-Snapshot-1

1. Headline

Check out my article on my headline formula, here. “{4 Rules 2} Craft Magnetic Headlines in 5 Minutes.”

I focus on one idea that communicates the benefits to the prospect. My headlines in case studies are straight to the point and objective. I always include tangible results in the headline.

I typically go with a cause and effect headline.

2. Customer Background

In 50 to 100 words (three to six sentences), I describe your company’s customers.

The background section is based on asking the following questions….

Where the customer’s business is headquartered?

What the company manufactures or sells or delivers?

What types of customers do they target?

How long they’ve been around or when they were founded?

The number of employees?

Their number of locations?

Their main product lines or service offerings?

I also research the company’s website for the “about us” and/or any press releases, blog posts, and social media comments.

Any missing information is filled by the interview with the customer.

I pick the most relevant information. The relevance is based on the target audience and S.M.A.R.T. goals of the marketing/business material. 

3. The Challenges

Using the related products and services featured in the case study, a compelling story will show how the challenges faced by the customer were resolved.

Here, is where I take a deep dive into the challenge. I detail how the challenges were affecting the customer’s business, and why it was important to solve the problem.

I do this within 2-3 key challenges specific to the story. These challenges will be meaningful and important to the prospect because they are likely facing the same issues.

I focus on a challenge that is relevant to your audience.

4. The Journey

In this section of the case study, I detail the path from the problem to the solution to the positive outcome. I outline the pros and the cons. I highlight how your product or service ended up being the ultimate solution. Your prospect will see the credibility by the depth of the details in the story. The case study will lead them, like GPS, down the road of similar results in their imagination.

5. The Solution

In an educated and far from salesy tone I introduce your product or service as the answer to their “once hard” to solve problem(s).

I include all the products and/or services involved with thorough descriptions so there is no surprise if the prospect proceeds with utilizing your services or product. 

6. Implementation

Adding to the believability, I will craft a compelling scene of how your product or service was the solution. I detail the implementation providing the proof for each claim with concrete evidence. 

7.The Outcome – Facts and Stats

Here is the section, I like to incorporate tables and charts. I focus on the revenue generated, the production that increased and improved efficiency that is relevant to the story of the case study.

The why and how are highlighted as the results achieved are listed in a way that shows the impact your product or service had.

The impact will be shown on a specific level and an overall level of the business.

I never make the results seem better than they are. I just report the positive aspects that are achievable for your prospect reading the case study.

To add credibility, I insert a few of the regular results.  

8. Summary in a Sidebar

I grab your reader’s attention with scanner friendly key points that tell the gist of the story so the prospects short on time can still benefit from the material.

9. Pull-Out Quotes

I pick one or two customer quotes that detail the problems that were solved. The quotes add visual aspects to the case study for the quick readers.

I use the best quotes from the customer and edit them for clarity and grammar but they are always directly from the customer’s mouth.

10. “Before and After” Metrics

I insert a statistical snapshot of your customer’s situation before the solution and after the use of your product or service. Showcasing this contrast makes the results more tangible. I use the real numbers and I’m very specific about every adjustment made.

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Bonus Element

You can always call me to update the case study. This provides a huge return on your investment as the second time around will not cost as much. Since I will just have to do research to update the statistics.

Why Deadlines are the Life of a Stupendous Freelancer? (Pt.2)

Disclaimer: This blog post is based on my experience with SkillPath Seminars’ Managing Multiple Projects, Objectives, and Deadlines. As well as Stephen Covey’s The 7 Habits of Highly Effective People.


Control the challenges of each project by identifying the key elements of your workload. Click To Tweet

Know when to delegate (think about reasons to delegate, what you can delegate, and what you shouldn’t)

Questions to Ask to Dominate Deadlines

I have developed a questionnaire for my prospects to assist with qualifying and getting as many details as possible.

My Questionaire

The questions you need to ask your prospect about the project are

 When do you need this by?

What is the non-negotiable driver (time, budget, performance)?

Which task do you want me to complete first?

Is it okay to push back the task I have now?

Is there any room for flexibility if an issue comes up? 

Can a part of the task or the whole task be delegated? 

Organization Hacks

Personal Action Plan

Do the work in small increments 

Do the worst task first

Promise yourself a reward

Set time limits for each task

Schedule more tasks in less time

Set realistic yet challenging time limits

Find a Time to Organize Electronic Files – Electronic Notes 

Date and Title All Material 

Sort files by date, type, or deadline

Prioritize by color

Don’t save multiple drafts

Spell out acronyms and abbreviations 

Use Your Phone and Email Service as an “Electronic Assistant”

Set up meeting

Schedule reminders

Keep track of tasks

Use folders

Create filters

Apply rules

Color-code your calendar

Keep copies of sent emails

Use automatic signature

Set recurring appointments

Make a to-do list

Preview email messages

Create an Auto Reply

Multitasking

Multitasking simple tasks or task that you do often. 

Be decisive and choice what task is top-priority.

The high-level task should be done one thing at a time. 

If you’re stuck on a small step go to the next one and come back. 


Personal Effectiveness

Always schedule a time for yourself – reduces stress and increases your effectiveness.

Be mentally prepared. 

Be results-oriented. Set Goals.

Focus on 1 or 2 tasks at a time

Identify your challenges, be committed to gaining knowledge and increasing your abilities. 

Know your peak time – high-energy zone 

Put “you” on your calendar 

Be self-discipline and practice the skill. Ask for Help 

Don’t worry about being perfect, just take the feedback and expand on it. 

Finish what you start 

Take breaks 

Goal #1: Have the right attitude “I can do this!”

Mental Preparedness – Mind, Emotions, Body, Environment

Priority #1: Me!

Habit #1: Proactive

Plan a day ahead

Plan a week ahead

Plan a year ahead

4 P’s that Kill Your Productivity – Your Ability to Meet Deadlines  

1. Procrastination

Ask yourself “what I am avoiding?” Click To Tweet

Why the indifference?

Common Excuses

Overwhelmed so you don’t know where to start

Missing information

No time – Inexperience with unknown variables 

Boring

Tools for Beat Procrastination

Do it Now

Delay it (certain time for certain task)

Delegate it

Dump it

Find your “Up” time 30 minutes to 3 hours 

To do list…..(create one the night before)

2. Poor Planning

Mind Mapping

Too many sticky notes

 3. Personal Disorganization

4. Perfectionism

Set Time Limits

Focus on the mission and the goal

Tool for 4 P’s

Divide and Conquer

1- Today (2-3 tasks)

2-This Week

3 – When time permits 

The Four P’s of Time Management 

How productive are you?

How you interact with people?

How you pace yourself?

How you manage your personal attitudes?

The 9 Lifelines of Time Management 

Analyze how you currently spend your time. 

What’s your “prime time?”

Do tomorrow’s planning the night before.

“Why am I doing this now?”

Continue to find ways to “Free Up” time.

Plan your work and work your plan.

Delegate whenever possible and wisely.

Identify your high-payoff items.

Concentrate on results. 


S.M.A.R.T. Goals

Specific – Measurable – Achievable/Attainable – Relevant – Time Specific/Time Bond)

Habit #2 Begin with the End in Mind (Mission/Purpose)

Habit#3 First things first

Long term

Short term

Daily term

Create a Time Accountability Log

Priorities 

Use a Time Matrix

1 – Most Stress

Crisis- Solve the Problem 

2- Planning

80/20 Parento Principle 

80 – Define – Plan

20- Execution 

3- Interruptions 

Say “No”

Say No techniques 

USA method

U- understanding (acknowledge)

S- situational (Reason)

A – action or alternative

4- Trivial 

File it

Act on it

Trash it 

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6 R’s

Responsibility

Focus

Refuel

Sleep & Nutritious Food

Recreation

Exercise & Hobbies

Relaxation

Imagery, Deep Breathing, Seek Privacy, & “You” time

Reduce

Alcohol, Tobacco, & Caffeine

Right Attitude 

Conclusion

Habit 1 is the mindset of you are the creator. 

Habit 2 is the first creation. 



Letters Of Introduction Say You’re Unique

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The 6th habit of “The 25 Sales Habits of Highly Successful Salesperson” is to engage the prospect.

“Not Salesy”

Although, I don’t consider myself a salesperson – as a writer of copy and a small business owner I have to sell my services to live. Therefore, selling my service is marketing for me.

I prefer to engage the prospect directly by communicating how I can solve a problem they have.

As a Freelance Copywriter


Check out my portfolio here.  Contact me here


I have to introduce my business to small business owners or people in charge of marketing through a letter of introduction.

A Letter of Introduction is

A pitch letter to a potential client.

Letters of introduction are a good marketing tool to pitch my services because the letter showcases my writing talent and the research that I’ve done to show the business how I can assist them.

I display my knowledge of their industry and my writing experience.

I think of letters of introductions as a writing audition.

Tailor your letters of introduction using your SWOT Analysis and S.M.A.R.T. Goals

Basics of the Letter of Introduction

Research the brand/company

Send it to the right person

Keep it short

Match the tone and style of the prospect

Insert Your Personality

Don’t Suck Up to the Prospect

Basics of the Letter of Introduction Email

Email subject line

Signature sign off

Limited the Word Count to 400, but aim for 200. The sweet spot is 150.

The Letter of Introduction Frequency

I send out letters of introductions Monday-Friday (Mainly on Tuesdays)

I never send them on the weekend because it comes off unprofessional. I prefer Tuesdays because it is not Monday or Friday.

Also it gives me time to follow up without contacting the prospect too much.

The Research that Has to be Done Before the Letter is Created

Research is the most important part of the letter. I approach the letter like it was a job interview – I have to make a good impression to get the gig.

I make sure the prospect is in an industry where the letter of introduction is appropriate it. I research the market that the business is in and research what the business needs.

Then I find out who to send the letter of introduction to.

This usually involves prospecting.

I try to get my foot in the door through a “warm” connection, like telling a story or maybe name-dropping someone who is known mutually or if I cold called I mention that.

I mention I’m a freelancer writer right away so they know the purpose of the letter but I make sure to tie it into the warm connection if applicable.

I keep in mind the tone and style of the industry as I create the premise of the letter. I basically put myself in the position of the prospect and think about what I would need to market my business, product, etc.

The LETTER of INTRODUCTION Breakdown

Step 1 Headline (Introduction)

I don’t work on the headline until the end but I get the info from my introduction. I think about the headline first, because 80% of people will only read the headline and 20% will read the actual body of the letter.

I customize the introduction and show the business I did my homework by mentioning something specific such as:

a recent blog post, press release, news story or interview, certification or award, or a promotion.

I make a warm connection without writing a fan letter.

Basically

I point out something specific about a prospect and offer a brief comment or compliment.

Length

1-2 Paragraphs

Step 2 Customize your Bio (Short & Sweet)

Introduce yourself as a freelance writer early in the letter of introduction.

Basically

I insert my elevator speech.

Example

My experience will help the prospect….

Length

1-3 short sentences.

Step 3 Show Off Your Personality

I say something to start a conversation, get a response, increase engagement, build a relationship so I can land an assignment.

I avoid using business formal language and I make it conversational.

I’m myself.

(use contractions and add a little humor).

Step 4 Encourage Engagement

I get the clients thinking about their content needs, upcoming projects, and or even content-related headaches with thought-provoking questions like:

Do you need help with your blog?

What upcoming content projects do you need help with?

Need help from a freelancer until you fill the full-time position?

What articles do you need to assign for the upcoming issue?

Check out some of my samples (and include links to relevant clips)

Can we set up a 10-minute phone call to talk about your content needs?

I insert a call to action that focuses on me doing most of the action.

Example

Can I send you some related clips?

Basically:

I ask them a thoughtful engagement (probing) question or follow up with a call to action.

Vehicles to Send Letters of Introduction Through

Letters of Introduction can be sent via email, LinkedIn Mail, and through direct messages on social media sites like Twitter and Instagram.

Letters of Introductions are different than Query Letters.

Follow Up the Letters of Introduction

Follow up with people every 2-3 months to build a relationship with the prospect.


Contact Me Today for Your Digital Marketing Needs
 
 
 

Email: rudybrown@stupendouscopy.com 

Phone: 404-998-9369

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I have to introduce my business to small business owners or people in charge of marketing through a letter of introduction. Click To Tweet
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