Tag: marketing

{AIDA} The Ultimate Formula to Gain Your Customer’s Attention Right Away But Also Keep Them Engaged for Years to Come

I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com). The basic slippy slide technique involving your customer’s…

10 Steps to Crafting A Creative Brief

The key to having a comprehensive marketing campaign is a CREATIVE BRIEF. (Definition) A creative brief is a document that explains the ins and outs of a project for all the creative people involved. (Basics) It is the BLUEPRINT for your project as it…

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